Senior Marketing Executive

DWP Group; Lahore; On-site; PKR 1,200,000 - 1,800,000; Full time

Job summary

DWP Group in Lahore, Pakistan is seeking a Senior Marketing Executive to drive multi-channel campaigns, blending creative thinking with data-driven insights.

You will manage campaigns, coordinate with creative, digital, and PR agencies, optimize PPC and social media, and maintain brand consistency across platforms.

Qualifications

• Bachelor's degree required or equivalent in Marketing/Business/Communications.
• 1–2 years of marketing experience with campaign management and digital marketing focus.
• Strong understanding of marketing principles and digital tools (GA, social platforms).
• Excellent written and verbal communication skills.

Responsibilities

• Plan and execute marketing campaigns across digital, social and traditional channels.
• Coordinate with creative, digital and PR agencies for materials.
• Support digital media strategy including PPC, social, and content marketing.
• Collaborate with external vendors to ensure smooth campaigns and events.
• Monitor KPIs and provide insights to optimize performance.
• Maintain a robust social media presence with consistent brand voice.

Skills

Campaign management

Digital marketing

Strategic thinking

Written and verbal communication

Multitasking

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Analytics

Social media management software

Job description

We are seeking a dynamic Senior Marketing Executive to join our team and drive our marketing efforts across multiple channels. This role is ideal for a creative and strategic thinker who is passionate about marketing trends and has a proven track record of delivering results.

Responsibilities:

• Execute, and evaluate marketing campaigns across various channels, including digital, social media, and traditional platforms.
• Coordinate with the creative, digital and PR agency for marketing materials
• Assist in the company's digital media strategy, including, PPC, social media, and content marketing, to ensure maximum reach and engagement.
• Collaborate with external vendors and partners, to ensure smooth execution of campaigns and events.
• Monitor and analyze key performance metrics, providing insights and recommendations for optimization to improve campaign effectiveness.
• Maintain a robust social media presence, ensuring brand consistency and engaging content across all platforms.

Qualifications:

• Minimum Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1-2 years of experience in marketing, with a focus on campaign management and digital marketing.
• Strong understanding of marketing principles, digital marketing tools, and platforms (e.g., Google Analytics, social media management software).
• Exceptional written and verbal communication skills.
• Proven ability to think strategically, solve problems creatively, and innovate in a fast-paced environment.
• Strong management skills with the ability to multitask and meet deadlines.
• Ability to collaborate effectively with cross-functional teams and external partners.