Paid Media Marketing Analyst: PPC & Analytics

ibex. Pakistan

Lahore

On-site

PKR 480,000 - 960,000

Full time

11 days ago

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Job summary

ibex. Pakistan is seeking a Manage Paid Media Marketing professional to lead PPC campaigns across Google, Microsoft, and Meta platforms. The role focuses on performance measurement, conversions, and effective ad copy to drive online results.

Candidates should have 1–2 years in digital media, a Bachelor's degree in Business, and strong analytics with tools like Google Ads, Google Analytics, and Excel. The position emphasizes collaboration with cross-functional teams and staying current with

Qualifications

Bachelor's degree in Business Administration required.
Masters in Business preferred.
1-2 years with reputable firm required.
1 year experience / technical know-how of digital media platforms preferred.
Strong reporting and analytical skills.
Expertise in Google Ads, Bing Ads, Meta Ads, Excel, Sheets, Analytics.

Responsibilities

Plan and create PPC campaigns across Google, Microsoft, and Meta.
Analyze campaign performance focusing on conversions.
Write effective search ads copy.
Identify, implement, optimize, and scale marketing efforts with optimal ads targeting.
Understand Google smart bidding strategies and their best use-cases.
Stay up-to-date with changes in paid media platforms and practices.
Audit paid media accounts regularly.
Collaborate with sales, marketing, content, analytics, product, and development teams.
Document campaign strategies, testing frameworks, tracking setups, and learnings.