Paid Media Analyst: PPC Campaigns & Performance Analytics

ibex; Lahore; On-site; PKR 800,000 - 1,600,000; Full time

Job summary

ibex in Lahore, Pakistan is seeking an experienced Paid Media Marketing professional to create and manage PPC campaigns across Google, Bing, and Meta platforms. The role focuses on measuring performance, optimizing bidding strategies, and improving conversions for online and offline channels.

The ideal candidate has 1–2 years of relevant experience, strong analytical and reporting skills, and proficiency in Google Ads, Google Analytics, Excel and Google Sheets.

Qualifications

• Minimum Bachelors in Business Administration (Required)
• Masters in Business (Preferred)
• 1-2 yrs with reputable firm (Required)
• 1 year experience / technical know-how of digital media platforms (Preferred)
• Strong Reporting & Analytical Skills
• Expertise in Google Ads, Bing Ads, Meta Ads MS Excel, Google Sheets, Google Analytics

Responsibilities

• Creating and planning PPC campaigns across Google, Microsoft, Meta and other social media platforms
• In-depth knowledge & understanding of all the key features / tools of Google, Microsoft & Meta Ads
• Measuring & tracking campaign performance, with special focus on conversions (online & offline)
• Effective search ads copy writing
• Ability to effectively identify, implement, optimize & scale marketing efforts with optimal ads targeting
• Expert level understanding of Google’s smart bidding strategies, & ability to determine each of the strategy’s best use-cases & limitations
• Follow paid search industry trends and stay up-to-date with new tools and practices
• Work experience as an PPC specialist or paid search analyst or similar digital marketing role
• Expertise in keyword research and campaign planning management, preferred to have a good understanding of Google Keyword Planner / SEMRush
• Strong communication, analytical & reporting skills – should be able to effectively present & discuss performance statistics with top management & clients
• Proficincy in Microsoft Excel, Google Sheets and Google Analytics is Preferred
• Regularly audit paid media accounts
• Collaborate with sales, marketing, content, creative, analytics, product, and development teams
• Stay up to date with changes in advertising platforms, privacy regulations, attribution methodologies, AI-driven advertising products, automation, and emerging paid media best practices.
• Develop and maintain clear documentation of campaign strategies, testing frameworks, optimization processes, tracking setups, and learnings.

Skills

Campaign optimization

PPC performance analysis

Communication

Analytical thinking

Education

Bachelor's in Business Administration

Master's in Business

Tools

Google Ads

Bing Ads

Meta Ads

MS Excel

Google Sheets

Google Analytics

Job description

ibex in Lahore, Pakistan is seeking an experienced Paid Media Marketing professional to create and manage PPC campaigns across Google, Bing, and Meta platforms. The role focuses on measuring performance, optimizing bidding strategies, and improving conversions for online and offline channels.

The ideal candidate has 1–2 years of relevant experience, strong analytical and reporting skills, and proficiency in Google Ads, Google Analytics, Excel and Google Sheets.