Digital Marketing Analyst (Paid Marketing)

ibex. Pakistan; Lahore; On-site; PKR 480,000 - 960,000; Full time

Job summary

ibex. Pakistan is seeking a Manage Paid Media Marketing professional to lead PPC campaigns across Google, Microsoft, and Meta platforms. The role focuses on performance measurement, conversions, and effective ad copy to drive online results.

Candidates should have 1–2 years in digital media, a Bachelor's degree in Business, and strong analytics with tools like Google Ads, Google Analytics, and Excel. The position emphasizes collaboration with cross-functional teams and staying current with

Qualifications

• Bachelor's degree in Business Administration required.
• Masters in Business preferred.
• 1-2 years with reputable firm required.
• 1 year experience / technical know-how of digital media platforms preferred.
• Strong reporting and analytical skills.
• Expertise in Google Ads, Bing Ads, Meta Ads, Excel, Sheets, Analytics.

Responsibilities

• Plan and create PPC campaigns across Google, Microsoft, and Meta.
• Analyze campaign performance focusing on conversions.
• Write effective search ads copy.
• Identify, implement, optimize, and scale marketing efforts with optimal ads targeting.
• Understand Google smart bidding strategies and their best use-cases.
• Stay up-to-date with changes in paid media platforms and practices.
• Audit paid media accounts regularly.
• Collaborate with sales, marketing, content, analytics, product, and development teams.
• Document campaign strategies, testing frameworks, tracking setups, and learnings.

Skills

PPC management

Reporting & analytics

Digital marketing knowledge

Education

Bachelor's degree in Business Administration

Master's in Business

Tools

Google Ads

Bing Ads

Meta Ads

MS Excel

Google Sheets

Google Analytics

Job description

Manage Paid Media Marketing

Qualifications

• Minimum Bachelors in Business Administration (Required)
• Masters in Business (Preferred)
• 1-2 yrs with reputable firm (Required)
• 1 year experience / technical know-how of digital media platforms (Preferred)
• Strong Reporting & Analytically Skills
• Expertise in Google Ads, Bing Ads, Meta Ads MS Excel, Google Sheets, Google Analytics
  
  

Responsibilities

• Creating and planning PPC campaigns across Google, Microsoft, Meta and other social media platforms
• In-depth knowledge & understanding of all the key features / tools of Google, Microsoft & Meta Ads
• Measuring & tracking campaign performance, with special focus on conversions (online & offline)
• Effective search ads copy writing
• Ability to effectively identify, implement, optimize & scale marketing efforts with optimal ads targeting
• Expert level understanding of Google’s smart bidding strategies, & ability to determine each of the strategy’s best use-cases & limitations
• Follow paid search industry trends and stay up-to-date with new tools and practices
• Work experience as an PPC specialist or paid search analyst or similar digital marketing role
• Expertise in keyword research and campaign planning management, preferred to have a good understanding of Google Keyword Planner / SEMRush
• Strong communication, analytical & reporting skills – should be able to effectively present & discuss performance statistics with top management & clients
• Profiecincy in Microsoft Excel, Google Sheets and Google Analytics is Preferred
• Regularly audit paid media accounts
• Collaborate with sales, marketing, content, creative, analytics, product, and development teams
• Stay up to date with changes in advertising platforms, privacy regulations, attribution methodologies, AI-driven advertising products, automation, and emerging paid media best practices.
• Develop and maintain clear documentation of campaign strategies, testing frameworks, optimization processes, tracking setups, and learnings.