Digital Marketing Analyst

ibex; Lahore; On-site; PKR 670,000 - 1,339,000; Full time

Job summary

Ibex is hiring to manage paid media marketing in Lahore. The role focuses on planning PPC campaigns across Google, Microsoft, Meta, and other platforms with strong emphasis on conversions and performance tracking.

The ideal candidate has 1–2 years of experience, solid analytics, and hands-on knowledge of Google Ads, Bing Ads, Meta Ads, Google Analytics, and Excel/Sheets.

Qualifications

• Minimum Bachelors in Business Administration (Required).
• Masters in Business (Preferred).
• 1-2 yrs with reputable firm (Required).
• 1 year experience / technical know-how of digital media platforms (Preferred).
• Strong reporting & analytical skills.
• Expertise in Google Ads, Bing Ads, Meta Ads MS Excel, Google Sheets, Google Analytics.

Responsibilities

• Creating and planning PPC campaigns across Google, Microsoft, Meta and other social media platforms.
• In-depth knowledge & understanding of all the key features/tools of Google, Microsoft & Meta Ads.
• Measuring & tracking campaign performance, with special focus on conversions (online & offline).
• Effective search ads copy writing.
• Ability to effectively identify, implement, optimize & scale marketing efforts with optimal ads targeting.
• Expert level understanding of Google’s smart bidding strategies, & ability to determine each of the strategy’s best use-cases & limitations.
• Follow paid search industry trends and stay up-to-date with new tools and practices.
• Work experience as an PPC specialist or paid search analyst or similar digital marketing role.
• Expertise in keyword research and campaign planning management, preferred to have a good understanding of Google Keyword Planner / SEMRush.
• Strong communication, analytical & reporting skills – should be able to effectively present & discuss performance statistics with top management & clients.
• Proficiency in Microsoft Excel, Google Sheets and Google Analytics is Preferred.
• Regularly audit paid media accounts.
• Collaborate with sales, marketing, content, creative, analytics, product, and development teams.
• Stay up to date with changes in advertising platforms, privacy regulations, attribution methodologies, AI-driven advertising products, automation, and emerging paid media best practices.
• Develop and maintain clear documentation of campaign strategies, testing frameworks, optimization processes, tracking setups, and learnings.

Skills

PPC management

Campaign analysis

Data-driven decisions

Education

Bachelor's degree in Business Administration

Master's in Business

Tools

Google Ads

Bing Ads

Meta Ads

Google Analytics

Microsoft Excel

Google Sheets

Job description

Overview

Manage Paid Media Marketing

Qualifications

• Minimum Bachelors in Business Administration (Required)
• Masters in Business (Preferred)
• 1-2 yrs with reputable firm (Required)
• 1 year experience / technical know-how of digital media platforms (Preferred)
• Strong Reporting & Analytically Skills
• Expertise in Google Ads, Bing Ads, Meta Ads MS Excel, Google Sheets, Google Analytics

Responsibilities

• Creating and planning PPC campaigns across Google, Microsoft, Meta and other social media platforms
• In-depth knowledge & understanding of all the key features / tools of Google, Microsoft & Meta Ads
• Measuring & tracking campaign performance, with special focus on conversions (online & offline)
• Effective search ads copy writing
• Ability to effectively identify, implement, optimize & scale marketing efforts with optimal ads targeting
• Expert level understanding of Google’s smart bidding strategies, & ability to determine each of the strategy’s best use-cases & limitations
• Follow paid search industry trends and stay up-to-date with new tools and practices
• Work experience as an PPC specialist or paid search analyst or similar digital marketing role
• Expertise in keyword research and campaign planning management, preferred to have a good understanding of Google Keyword Planner / SEMRush
• Strong communication, analytical & reporting skills – should be able to effectively present & discuss performance statistics with top management & clients
• Profiecincy in Microsoft Excel, Google Sheets and Google Analytics is Preferred
• Regularly audit paid media accounts
• Collaborate with sales, marketing, content, creative, analytics, product, and development teams
• Stay up to date with changes in advertising platforms, privacy regulations, attribution methodologies, AI-driven advertising products, automation, and emerging paid media best practices.
• Develop and maintain clear documentation of campaign strategies, testing frameworks, optimization processes, tracking setups, and learnings.