Digital Media Planning Specialist

Wppmedia; Karachi Division; Hybrid; PKR 600,000 - 1,000,000; Full time

Benefits offered by this job

Medical Insurance

Vision & Dental Insurance

Paid Time Off

Wellbeing Facilities

Mental Health Days

Job summary

WPP Media Pakistan is seeking a junior Digital Media Planner to support planning and execution across paid social, search, video, display, and programmatic channels. You will assist in developing media plans, coordinating launches with internal teams and partners, and monitoring campaigns to optimize performance.

Ideal candidates will have a Bachelor's in Marketing or related field and 0–2 years of relevant experience, with proficiency in Excel/PowerPoint and knowledge of Google Ads, Meta Ads

Qualifications

• Bachelor's degree in marketing, media, business administration, communication or related disciplines.
• 0-2 years of experience in Digital Media, Marketing, Advertising, or related fields.
• Knowledge of Google Ads, Meta Ads Manager, TikTok Ads, Campaign Manager 360, or analytics tools is a plus.
• Proficiency in Excel and PowerPoint.
• Strong numerical and analytical skills.

Responsibilities

• Support the development of digital media plans across paid social, search, video, display, and programmatic platforms.
• Prepare media plans, flowcharts, budget allocations, and campaign implementation documents.
• Coordinate campaign launches with internal teams and media partners.
• Monitor campaign delivery, pacing, and performance against KPIs.
• Analyze campaign data and provide optimization recommendations.
• Prepare weekly, monthly, and campaign-end performance reports.

Skills

Analytical skills

Excel

PowerPoint

Google Ads knowledge

Meta Ads Manager knowledge

TikTok Ads knowledge

Campaign Manager 360 knowledge

Data analysis

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

TikTok Ads

Campaign Manager 360

Job description

WPP Media Pakistan is seeking a junior Digital Media Planner to support planning and execution across paid social, search, video, display, and programmatic channels. You will assist in developing media plans, coordinating launches with internal teams and partners, and monitoring campaigns to optimize performance.

Ideal candidates will have a Bachelor's in Marketing or related field and 0–2 years of relevant experience, with proficiency in Excel/PowerPoint and knowledge of Google Ads, Meta Ads