Digital Marketing Analyst Paid Marketing

ibex; Lahore; On-site; PKR 400,000 - 640,000; Full time

Job summary

ibex in Lahore is seeking a Paid Media Marketing specialist to manage PPC campaigns across Google, Microsoft, Meta and other social platforms. You will plan, execute and optimize paid search strategies with a focus on conversions, both online and offline.

The role requires strong analytical skills and expertise in Google Ads, Bing Ads, Meta Ads, Google Analytics, and Excel/Sheets to report performance to senior management and clients.

Qualifications

• Bachelor's degree in Business Administration is required.
• Master's degree in Business is preferred.
• 1-2 years of experience with a reputable firm is required.
• 1 year of experience or technical know-how of digital media platforms is preferred.
• Strong reporting and analytical skills are essential.
• Expertise in Google Ads, Bing Ads, Meta Ads, Google Analytics, and Excel/Sheets.

Responsibilities

• Creating and planning PPC campaigns across Google, Microsoft, Meta and other social media platforms
• In-depth knowledge and understanding of all key features/tools of Google, Microsoft & Meta Ads
• Measuring and tracking campaign performance with a focus on conversions (online & offline)
• Effective search ads copy writing
• Identify, implement, optimize and scale marketing efforts with targeted ads
• Understand and apply Google's smart bidding strategies and use-cases
• Stay updated with paid search industry trends and new tools
• Work as PPC specialist or paid search analyst in digital marketing
• Excellent keyword research and campaign planning using Google Keyword Planner/SEMRush
• Present performance statistics to top management and clients
• Audit paid media accounts regularly
• Collaborate with sales, marketing, content, creative, analytics, product, and development teams
• Keep up with changes in advertising platforms, privacy regulations, attribution, AI advertising, automation

Skills

PPC management

Google Ads

Bing Ads

Meta Ads

Google Analytics

Microsoft Excel

Google Sheets

Keyword research

Analytics reporting

Education

Bachelor's in Business Administration

Masters in Business

Tools

Google Ads

Bing Ads

Meta Ads

Google Analytics

Excel

Google Sheets

SEMRush

Job description

Job Description:

Overview

Manage Paid Media Marketing

Qualifications

• Minimum Bachelors in Business Administration (Required)

• Masters in Business (Preferred)

• 1-2 yrs with reputable firm (Required)

• 1 year experience / technical know-how of digital media platforms (Preferred)

• Strong Reporting & Analytically Skills

• Expertise in Google Ads, Bing Ads, Meta Ads MS Excel, Google Sheets, Google Analytics

Responsibilities

• Creating and planning PPC campaigns across Google, Microsoft, Meta and other social media platforms

• In-depth knowledge & understanding of all the key features / tools of Google, Microsoft & Meta Ads

• Measuring & tracking campaign performance, with special focus on conversions (online & offline)

• Effective search ads copy writing

• Ability to effectively identify, implement, optimize & scale marketing efforts with optimal ads targeting

• Expert level understanding of Google’s smart bidding strategies, & ability to determine each of the strategy’s best use-cases & limitations

• Follow paid search industry trends and stay up-to-date with new tools and practices

• Work experience as an PPC specialist or paid search analyst or similar digital marketing role

• Expertise in keyword research and campaign planning management, preferred to have a good understanding of Google Keyword Planner / SEMRush

• Strong communication, analytical & reporting skills – should be able to effectively present & discuss performance statistics with top management & clients

• Profiecincy in Microsoft Excel, Google Sheets and Google Analytics is Preferred

• Regularly audit paid media accounts

• Collaborate with sales, marketing, content, creative, analytics, product, and development teams

• Stay up to date with changes in advertising platforms, privacy regulations, attribution methodologies, AI-driven advertising products, automation, and emerging paid media best practices.

• Develop and maintain clear documentation of campaign strategies, testing frameworks, optimization processes, tracking setups, and learnings.