Performance Creative Strategist-UPO

Daraz; Karachi Division; On-site; PKR 1,800,000 - 2,400,000; Full time

Job summary

Daraz is seeking a versatile Performance Creative Strategist in Karachi to drive growth through high-impact paid media campaigns. You will blend content strategy, creative production, and performance marketing to define why and how our creative succeeds across overseas markets.

You will design compelling ad creatives and analyze performance data to refine our content strategy, turning insights into actionable decisions that optimize conversion, scalability, and brand resonance.

Qualifications

• Strong ability to translate data into creative improvements.
• Fluent English (written and verbal) for strategy documentation.
• Experience in E-commerce, Digital Design, Content Strategy, or Performance Creative.

Responsibilities

• End-to-End Creative Production: design static images, videos, copy, and templates for Meta, TikTok, Google, and RTA.
• Data-Driven Strategy: analyze performance metrics to identify winning hooks and formats.
• Market Intelligence: research South Asian market trends to spot viral styles.
• Strategic Planning: develop monthly/quarterly content roadmaps aligned with goals.
• Process Optimization: establish SOPs and reusable templates to scale production.
• Cross-Functional Collaboration: work with media buyers, product teams, and analysts.
• Innovation: leverage AI tools to accelerate iteration speeds and formats.

Education

Bachelor's degree or above in Design, Marketing, Communications, or a related field

Tools

Adobe Photoshop

Premiere Pro

After Effects

Job description

Job Summary

We are looking for a versatile Performance Creative Strategist to drive growth through high-impact paid media campaigns. Sitting at the intersection of content strategy, creative production, and performance marketing, you will do more than just design assets—you will define the why and how behind our creative success.

In this role, you will design compelling ad creatives (static, video, copy) while simultaneously analyzing performance data to refine our content strategy. You will turn insights into actionable creative decisions, ensuring every asset we produce is optimized for conversion, scalability, and brand resonance in overseas markets.

Job Requirements

• End-to-End Creative Production: Design and produce a wide range of high-performing assets, including static images, videos, ad copy, and templates for Meta, TikTok, Google, and RTA.
• Data-Driven Strategy: Analyze creative performance metrics to identify winning hooks, visuals, and formats; use these insights to build tagging frameworks and guide future production.
• Market Intelligence: Research competitor strategies and market trends (especially in South Asia) to spot emerging viral styles and audience preferences.
• Strategic Planning: Develop monthly and quarterly content roadmaps aligned with platform promotion cycles, business goals, and lifecycle marketing stages.
• Process Optimization: Productize our creative workflow by establishing SOPs, reusable templates, and structured systems that scale production speed without sacrificing quality.
• Cross-Functional Collaboration: Partner with media buyers, product teams, and analysts to translate value propositions into visually compelling concepts that convert.
• Innovation: Leverage AI tools and new technologies to accelerate iteration speeds and explore novel creative formats.

Experience & Qualifications

• Experience: 3–5 years of proven experience in E-commerce, Digital Design, Content Strategy, or Performance Creative.
• Technical Proficiency: Expert-level hands‑on skills in design and editing software: Adobe Photoshop, Premiere Pro, After Effects, or equivalent tools.
• Portfolio Quality: A strong portfolio demonstrating high-quality ad creatives (static & video) with a clear understanding of what makes an ad "convert" vs. just "look nice."
• Data Literacy: Strong ability to interpret performance data (CTR, CVR, ROAS) and translate it into concrete creative improvements.
• Language: Fluent English (Written and Verbal) is mandatory for strategy documentation and cross-team communication.
• Education: Bachelor's degree or above in Design, Marketing, Communications, or a related field.
• Communication: Proven ability to collaborate effectively with cross-functional teams (Media Buyers, Product, Data).
• Channel Knowledge: Familiarity with the specific creative specs and best practices of Facebook/Meta, TikTok, and Google Ads.
• Regional Expertise: Understanding of regional market differences, with specific preference for experience in South Asian markets.
• Operational Experience: Prior experience building Creative SOPs, scalable content systems, or tagging frameworks.
• AI Fluency: Interest or experience in using AI tools (e.g., Midjourney, Runway, generative fill) to enhance production speed and iteration.
• Measurement Skills: Knowledge of creative testing methodologies (A/B/n testing) and ad measurement attribution.