Performance Media Buyer - Scale E-Commerce ROI

Abendsoft Ltd.

Lahore

On-site

PKR 700,000 - 1,100,000

Full time

14 days+

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Job summary

Abendsoft Ltd. in Lahore is seeking a results-driven Media Buyer to join our performance marketing team. You will create, manage, and optimise paid social campaigns across Facebook, Instagram, and TikTok to drive customer acquisition and ROAS for our e-commerce brands.

The role requires strong data sense, creative collaboration, and precise targeting, with daily timing and schedule Monday-Saturday, 12 PM–9 PM.

Qualifications

3+ years of experience managing Facebook/Meta ad campaigns.
Deep knowledge of campaign structures, optimisation, and pixel data.
Strong copywriting and creative direction for ads.
Proficiency with Meta Ads Manager, Google Analytics, and Shopify.
Data-driven mindset with strong Excel/Google Sheets skills.
Experience with UK/EU/US e-commerce markets.

Responsibilities

Plan, launch, and manage paid media campaigns across Facebook, Instagram, and TikTok.
Develop media buying strategies to scale profitable ad accounts.
Analyse performance data and insights to improve ROI and CPA.
Collaborate with creative teams to brief and test new ad creatives.
Conduct audience research and refine targeting strategies.
Report on campaign performance and budget pacing.
Manage daily budgets and adjust spend based on performance.
Define and track KPIs across paid channels.
Communicate performance reports and growth strategies.
Prioritize growth initiatives aligned with company goals.
Develop tailored growth plans for each e-commerce brand.