Key Accounts Growth Specialist - FMCG & Modern Trade

HRSI; Karachi Division; On-site; PKR 1,800,000 - 2,900,000; Full time

Job summary

HRSI is seeking a Key Accounts Specialist to drive growth across major FMCG accounts in Karachi. You will develop account-specific plans, manage relationships with retailers, and push sell-out through data-driven promotions.

The role requires 4–6 years of experience, strong negotiation and Excel skills, and a deep understanding of Karachi's modern trade landscape to deliver measurable results.

Qualifications

• 4-6 years of experience as a Key Account Manager/Specialist in FMCG.
• Proven track record in modern trade business development and trade marketing.
• Strong analytical ability and commercial acumen.
• Excellent negotiation and communication skills, with the ability to build relationships at all levels.
• Adept in category management and building profitable promotion plans.

Responsibilities

• Achieve business targets across assigned key accounts in line with agreed joint business plans.
• Develop and execute customer-wise and category-wise sell-out and sell-in plans.
• Establish productive relationships with key account customers and drive business growth.
• Lead business review meetings, negotiate trade terms, and finalize joint business agreements.
• Build an accurate understanding of each account's shoppers, category dynamics, and growth opportunities.
• Create and deploy account-specific product assortments, promotions, and activations to maximize sell-out.
• Ensure strong in-outlet execution covering on-shelf availability, planogram compliance, pricing adherence, and secondary placements.
• Analyze account-level sell-out data to identify trends, gaps, and opportunities for growth.
• Collaborate with trade marketing to design and execute customer-specific activations and promotional plans.
• Ensure accurate and timely reporting on KPIs, and share insights on category and competitor performance.

Skills

Analytical ability

Commercial acumen

Negotiation & communication

Category management

Relationship building

Education

Bachelor's degree

Master's/MBA (plus)

Tools

MS Excel

Job description

HRSI is seeking a Key Accounts Specialist to drive growth across major FMCG accounts in Karachi. You will develop account-specific plans, manage relationships with retailers, and push sell-out through data-driven promotions.

The role requires 4–6 years of experience, strong negotiation and Excel skills, and a deep understanding of Karachi's modern trade landscape to deliver measurable results.