Modern Trade and Key Accounts Manager

Flora Food Group; Karachi Division; On-site; PKR 1,800,000 - 3,200,000; Full time

Job summary

Flora Food Group in Pakistan is seeking a Modern Trade and Key Accounts Manager based in Karachi to lead relationships with major retailers and to develop and own annual customer business plans aligned with growth objectives.

You will drive joint business planning, manage trade spending budgets and promotional investments, collaborate with Marketing, Supply Chain, Finance and Sales Operations to ensure flawless execution, and coach a small team toward higher revenue, volume and market share.

Qualifications

• Strong expertise in key account management and joint business planning.
• Experience with trade investment management and promotional budgeting.
• Leadership skills and ability to coach a small team.

Responsibilities

• Lead development and execution of annual customer business plans for key accounts.
• Drive Joint Business Planning with retailers and channel partners; identify growth opportunities.
• Manage trade spending budgets and promotions; collaborate cross-functionally to ensure flawless execution.

Job description

Modern Trade and Key Accounts Manager

Location: Karachi, Pakistan

Why this role matters

In your first year as Key Accounts Manager, you will drive sustainable revenue growth and market share expansion for Flora Food Group in Pakistan. This role is crucial for building long-term strategic partnerships with key retailers and modern trade customers, ensuring our products reach more kitchens with excellence. Your work will directly influence customer profitability and trade investment returns, helping Flora Food Group deliver better food experiences across the country.

What you'll do

Lead the development and execution of annual customer business plans aligned with company growth objectives. Drive Joint Business Planning processes and build strategic partnerships with key retailers and channel partners. Identify growth opportunities to increase sales, distribution, and profitability within assigned accounts. Manage trade spending budgets and promotional investments to optimize customer profitability. Collaborate cross-functionally with Marketing, Supply Chain, Finance, and Sales Operations to ensure flawless execution of customer plans.

Performance

You will own the delivery of annual revenue, volume, market share, and profitability targets for your accounts. Your data-driven approach will monitor business performance and implement corrective actions to maximize trade investment returns. Your leadership will influence national channel strategy and customer development plans, contributing significantly to Flora Food Group's commercial growth in Pakistan.

Care

Reporting to the Head of Sales - Pakistan , you will lead a team of one direct report and work closely with cross-functional teams including Customer Marketing, Trade Category Management, Finance, and Supply Chain. You will foster a high-performance, customer-centric culture, ensuring compliance with commercial governance and sustainable decision-making that supports long-term partnerships and community impact.

Passion

As a food enthusiast, you will bring curiosity and innovation to customer management, using shopper insights and market intelligence to improve category performance and shopper experiences. Your passion for better food will drive you to raise the bar in execution standards and develop innovative customer solutions that align with Flora Food Group's commitment to taste, nutrition, functionality, and reliability.

About you

You bring strong expertise in key account management, joint business planning, and trade investment management. Your commercial acumen and strategic thinking enable you to identify growth opportunities and influence key business decisions. You have a collaborative mindset and leadership skills to coach your team and align cross-functional partners. You are genuinely interested in food culture and curious about how consumer behaviour and future food trends shape innovation. You understand that strong brands are built by anticipating what's next in taste, nutrition and functionality, and by translating insight into meaningful consumer experiences.

Where this could lead to

This role typically leads to senior positions such as National Key Account Manager, Channel Development Manager, or Head of Modern Trade within a few years. You will have the opportunity to expand your leadership scope and influence broader commercial strategies across the region.