Junior Growth Marketing: Paid Acquisition for Mobile Games

Gamivision; Lahore; On-site; PKR 900,000 - 1,300,000; Full time

Job summary

Gamivision in Lahore is seeking a Performance Marketing Associate to drive paid user acquisition for its mobile games. Fresh graduates are welcome, with on-the-job learning and gradual ownership of campaign optimization.

You will work on Google App Campaigns and Meta Ads, track performance, coordinate with design for creatives, and leverage AI tools to improve efficiency and outcomes.

Qualifications

• Bachelor’s degree in Marketing, Business or related field.
• Fresh graduates welcome; internships in digital marketing are a plus.
• Basic knowledge of Google Ads and Meta Ads Manager required.
• Familiarity with Excel/Google Sheets and data analysis expected.
• Interest in mobile games and performance marketing essential.

Responsibilities

• Assist in setting up and running paid user acquisition campaigns on Google App Campaigns and Meta Ads.
• Monitor daily performance metrics (installs, CPI, CTR, ROAS) and prepare reports.
• Track installs with Firebase and MMP dashboard; flag anomalies.
• Coordinate with design team for creatives and test variations.
• Run basic A/B tests on creatives, assets, and settings.
• Research competitors and market trends for new ideas.
• Utilize AI tools to speed up copy, concepts, and reports.
• Maintain budgets, spend sheets, and ROI records.
• Learn and gradually own campaign optimization (bids, budgets, geos).

Skills

Digital marketing

Campaign optimization

Google Ads

Meta Ads Manager

Excel/Sheets

Analytics

English communication

AI tools

Education

Bachelor’s degree in Marketing

Business/Marketing degree

Tools

Firebase

MMP dashboard

Google Ads

Meta Ads Manager

AI tools (ChatGPT/Claude/Gemini)

Job description

Gamivision in Lahore is seeking a Performance Marketing Associate to drive paid user acquisition for its mobile games. Fresh graduates are welcome, with on-the-job learning and gradual ownership of campaign optimization.

You will work on Google App Campaigns and Meta Ads, track performance, coordinate with design for creatives, and leverage AI tools to improve efficiency and outcomes.