Mobile Game Growth & Performance Marketer

Finz; Lahore; On-site; PKR 900,000 - 1,800,000; Full time

Job summary

Finz Games is seeking a Marketing Analyst to plan, launch, and optimize paid UA campaigns across Meta, Google, TikTok, and more. You will collaborate with product, creative, and analytics teams to maximize ROAS and player value.

The role requires 2–4 years in performance marketing, preferably in mobile gaming, with strong analytics and reporting skills. On-site in Lahore offers growth and dynamic projects.

Qualifications

• Bachelor's degree in Marketing, Business, CS, or related field.
• 2–4 years of performance marketing experience, preferably mobile gaming.
• Hands-on experience with Meta Ads, Google Ads, TikTok Ads, or similar platforms.

Responsibilities

• Plan, launch, and optimize UA campaigns across major platforms.
• Monitor CPI, CPA, ROAS, LTV, retention, and conversions.
• Manage advertising budgets to meet growth targets.
• Collaborate with product, creative, analytics teams.
• Analyze campaigns and produce actionable reports.

Skills

Campaign optimization

Data-driven decisions

Analytics reporting

Team collaboration

Education

Bachelor's degree in Marketing, Business, CS, or related field

2–4 years performance marketing experience

Tools

AppsFlyer

Adjust

Firebase

Looker Studio

Job description

Finz Games is seeking a Marketing Analyst to plan, launch, and optimize paid UA campaigns across Meta, Google, TikTok, and more. You will collaborate with product, creative, and analytics teams to maximize ROAS and player value.

The role requires 2–4 years in performance marketing, preferably in mobile gaming, with strong analytics and reporting skills. On-site in Lahore offers growth and dynamic projects.