Growth-Driven Performance Marketer (Multi-Channel Ads)

Digital Auxilius; Karachi Division; On-site; PKR 1,200,000 - 2,100,000; Full time

Benefits offered by this job

Market-competitive salary

In-house lunch provided

Project bonuses and portfolio-enhanced

Performance-based incentives

Fuel allowance

Medical insurance for family

EOBI coverage

5-day work week

Job summary

Digital Auxilius seeks a Performance Marketer in Karachi to manage and optimize paid campaigns across Meta, Google, LinkedIn, and X Ads. You will drive ROI/ROAS, reduce CAC, and generate qualified leads through data-driven decision making.

Responsibilities include tracking, pixel setup, A/B testing, retargeting, and reporting. Proficiency with analytics tools and marketing platforms is essential for success in this role.

Qualifications

• 3–5 years of hands-on performance marketing experience
• Strong expertise in Meta Ads Manager and Google Ads
• Experience with LinkedIn Ads and X (Twitter) Ads
• Proven ability to scale campaigns and improve ROAS
• Experience with conversion tracking, pixel implementation, and attribution models
• Experience with data visualization and performance reporting dashboards

Responsibilities

• Plan, execute, manage, and optimize paid campaigns across Meta Ads Manager, Google Ads, LinkedIn Ads, and X (Twitter) Ads
• Develop performance marketing strategies to maximize ROI and ROAS, reduce CAC, and generate qualified leads
• Monitor and analyze KPIs including CTR, CPC, CPA, ROAS, ROI, CAC, and conversion rate
• Conduct A/B testing on creatives, copy, audiences, bidding strategies, and landing pages
• Manage advertising budgets, audience targeting, and bid strategies for cost efficiency
• Implement and monitor conversion tracking pixels and event tracking
• Develop and execute retargeting campaigns to improve conversions
• Build and maintain performance dashboards using Looker Studio, Power BI, and Excel
• Prepare weekly, monthly, and quarterly performance reports for management
• Support marketing automation via HubSpot, Mailchimp, and Brevo

Skills

Performance marketing

Paid advertising

Data-driven

Campaign optimization

A/B testing

Analytics

Education

Bachelor's degree in Marketing/Business Administration

Tools

Meta Ads Manager

Google Ads

LinkedIn Ads

X (Twitter) Ads

Google Data Studio / Looker Studio

Power BI

Excel

HubSpot

Mailchimp

Brevo

Job description

Digital Auxilius seeks a Performance Marketer in Karachi to manage and optimize paid campaigns across Meta, Google, LinkedIn, and X Ads. You will drive ROI/ROAS, reduce CAC, and generate qualified leads through data-driven decision making.

Responsibilities include tracking, pixel setup, A/B testing, retargeting, and reporting. Proficiency with analytics tools and marketing platforms is essential for success in this role.