Google Ads Specialist — On-Site Islamabad

Upskills training services - PK; Islamabad; On-site; PKR 893,000 - 1,339,000; Full time

Job summary

Upskills Training Services - PK in Islamabad is seeking a Google Ads Expert to plan, set up and optimize campaigns that drive qualified traffic, leads and conversions. You will conduct keyword research, craft compelling ad copies, manage bidding strategies and align campaigns with training offerings and landing pages.

You will monitor performance, generate reports, and stay updated on Google Ads best practices while collaborating with the marketing and sales teams for continuous improvement.

Qualifications

• Strong Google Ads campaign creation, optimization and performance analysis.
• Experience with keyword research, audience targeting and bid management.
• Proven ability to write effective ad copy and align ads with landing pages.
• Experience using analytics tools to track conversions and generate reports.
• Budget management, ROI analysis and data-driven recommendations.
• Familiarity with SEO, social ads and remarketing is a plus.
• Bachelor’s degree in marketing/business or equivalent experience; on-site in Islamabad.

Responsibilities

• Plan, set up and optimize Google Ads campaigns to drive traffic and leads.
• Conduct keyword research, create and test ad copies, manage bids.
• Monitor KPIs, adjust campaigns to meet targets and KPIs.
• Collaborate with marketing and sales to align campaigns with offerings.
• Prepare regular performance reports and suggest improvements.

Skills

Google Ads campaigns

Campaign optimization

Performance analysis

Keyword research

Audience targeting

Bid management

Ad copywriting

Landing page alignment

Analytics tracking

Conversion reporting

Budget management

ROI analysis

Digital marketing

Social media ads

Remarketing

Google Ads certification

Attention to detail

Education

Bachelor's in Marketing/Business

Tools

Google Analytics

Google Analytics 4

Google Ads Editor

Job description

Upskills Training Services - PK in Islamabad is seeking a Google Ads Expert to plan, set up and optimize campaigns that drive qualified traffic, leads and conversions. You will conduct keyword research, craft compelling ad copies, manage bidding strategies and align campaigns with training offerings and landing pages.

You will monitor performance, generate reports, and stay updated on Google Ads best practices while collaborating with the marketing and sales teams for continuous improvement.