On-Site Paid Social Ads Specialist — Flexible Shift

Pintern; Karachi Division; On-site; PKR 1,339,000 - 2,344,000; Full time

Job summary

Gmail is seeking a Social Media Ads Expert in Karachi, Pakistan to plan, manage, and optimize paid campaigns across Facebook, Instagram, and other platforms. This on-site role requires hands-on advertising experience and a data-driven approach to performance.

You will collaborate with creative teams and use Meta Ads Manager to monitor results, run A/B tests, and strive to improve ROAS while targeting the right audiences and boosting conversions.

Qualifications

• Experience in paid social media advertising.
• Hands-on experience with Meta Ads Manager.
• Strong audience targeting, retargeting, and conversion tracking.
• Ability to analyze campaign data and optimize performance.
• Experience in lead generation, e-commerce, or performance marketing is a plus.

Responsibilities

• Plan, launch, and manage paid social media campaigns.
• Use Meta Ads Manager to monitor performance.
• Implement audience targeting, retargeting, and conversion tracking.
• Monitor KPIs and ROAS; optimize campaigns.
• Conduct A/B testing to improve performance.
• Collaborate with creative teams to enhance campaigns.

Skills

Paid social advertising

Data-driven optimization

Campaign analysis

A/B testing

Lead generation

Tools

Meta Ads Manager

Job description

Gmail is seeking a Social Media Ads Expert in Karachi, Pakistan to plan, manage, and optimize paid campaigns across Facebook, Instagram, and other platforms. This on-site role requires hands-on advertising experience and a data-driven approach to performance.

You will collaborate with creative teams and use Meta Ads Manager to monitor results, run A/B tests, and strive to improve ROAS while targeting the right audiences and boosting conversions.