Performance Marketer

Bluemount Solutions; Karachi Division; Presencial; PKR 1.200.000 - 2.400.000; Jornada completa

Descripción de la vacante

Bluemount Solutions is seeking a focused Digital Ads Specialist to plan, launch, and optimize paid campaigns across Meta and TikTok from our Karachi team. You will build audiences, run A/B tests, and collaborate with design for high-converting creatives.

You should bring hands-on experience with Meta/TikTok Ads Managers, strong analytics, and a data-driven mindset to improve conversions and ROAS in a fast-paced environment.

Formación

• Proven hands-on experience managing Meta Ads and TikTok Ads.
• Strong understanding of pixel tracking and measurement.
• Ability to analyze campaign data and optimize performance.

Responsabilidades

• Plan, launch, and manage paid campaigns on Meta and TikTok.
• Optimize campaigns for conversions, ROAS, and lead quality.
• Build and manage audiences including retargeting and lookalikes.
• Monitor performance and provide actionable insights.
• Conduct A/B testing of creatives, copy, and funnels.
• Scale successful campaigns while maintaining profitability.
• Collaborate with design and content teams to develop creatives.

Conocimientos

Meta Ads

TikTok Ads

Pixel tracking

Campaign optimization

A/B testing

Data analysis

Ads Manager

Herramientas

Meta Ads Manager

TikTok Ads Manager

Descripción del empleo

Job Description

Key Responsibilities

• Plan, launch, and manage paid campaigns on Meta (Facebook & Instagram) and TikTok
• Optimize campaigns for conversions, ROAS, and lead quality
• Build and manage audiences, including retargeting and lookalike audiences
• Monitor campaign performance and provide actionable insights
• Conduct A/B testing of creatives, ad copy, and funnels
• Scale successful campaigns while maintaining profitability
• Collaborate with design and content teams to develop high-performing creatives

Job Specification

Requirements

• Proven hands-on experience managing Meta Ads and TikTok Ads
• Strong understanding of Meta Pixel and TikTok Pixel
• Experience with conversion tracking, event setup, and attribution
• Strong analytical and data-driven mindset
• Hands-on experience with Meta Ads Manager and TikTok Ads Manager
• Ability to analyze campaign data and make optimization decisions