Ecommerce Content Specialist: Live & Web Optimization

Dawlance; Karachi Division; On-site; PKR 1,200,000 - 2,400,000; Full time

Job summary

Dawlance, a leading home appliance brand in Pakistan, invites applications for an Ecommerce Content Coordinator to join the Marketing Team in Karachi. You will manage product listings, ensure content accuracy on the official site and marketplaces, and oversee product reviews.

The role requires 3–5 years of e-commerce content management experience, strong analytical skills, and proficiency with CMS and web analytics.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Digital Marketing, Business Administration, or related discipline.
• 3–5 years of relevant e-commerce content management, digital marketing, product listing optimization, website management, and/or live commerce operations.
• Strong analytical and problem-solving skills; understanding of SEO/SEM and customer experience.
• Excellent communication and collaboration skills; familiarity with CMS and short-form video content is an added advantage.

Responsibilities

• Ensure accuracy of product listing and content on ecommerce channels.
• Perform daily QC of official website and marketplaces to fix errors.
• Manage product reviews on dawlance.com.pk and marketplaces.
• Plan and execute Live Commerce on official social media channels and marketplace platforms.
• Analyze daily traffic and meet landing goals for website and online stores.

Skills

Analytical skills

Problem-solving

Web analytics tools

SEO/SEM understanding

Communication & collaboration

CMS familiarity

Short-form video content

Education

Bachelor’s or Master’s degree in Marketing, Digital Marketing, Business Administration, or related discipline

Tools

Content Management System (CMS)

Web analytics tools

SEO tools

Job description

Dawlance, a leading home appliance brand in Pakistan, invites applications for an Ecommerce Content Coordinator to join the Marketing Team in Karachi. You will manage product listings, ensure content accuracy on the official site and marketplaces, and oversee product reviews.

The role requires 3–5 years of e-commerce content management experience, strong analytical skills, and proficiency with CMS and web analytics.