Ecommerce Content Coordinator

Dawlance; Karachi Division; On-site; PKR 1,200,000 - 2,400,000; Full time

Job summary

Dawlance, a leading home appliance brand in Pakistan, invites applications for an Ecommerce Content Coordinator to join the Marketing Team in Karachi. You will manage product listings, ensure content accuracy on the official site and marketplaces, and oversee product reviews.

The role requires 3–5 years of e-commerce content management experience, strong analytical skills, and proficiency with CMS and web analytics.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Digital Marketing, Business Administration, or related discipline.
• 3–5 years of relevant e-commerce content management, digital marketing, product listing optimization, website management, and/or live commerce operations.
• Strong analytical and problem-solving skills; understanding of SEO/SEM and customer experience.
• Excellent communication and collaboration skills; familiarity with CMS and short-form video content is an added advantage.

Responsibilities

• Ensure accuracy of product listing and content on ecommerce channels.
• Perform daily QC of official website and marketplaces to fix errors.
• Manage product reviews on dawlance.com.pk and marketplaces.
• Plan and execute Live Commerce on official social media channels and marketplace platforms.
• Analyze daily traffic and meet landing goals for website and online stores.

Skills

Analytical skills

Problem-solving

Web analytics tools

SEO/SEM understanding

Communication & collaboration

CMS familiarity

Short-form video content

Education

Bachelor’s or Master’s degree in Marketing, Digital Marketing, Business Administration, or related discipline

Tools

Content Management System (CMS)

Web analytics tools

SEO tools

Job description

Founded in 1980, Dawlance is a prominent home appliance brand in Pakistan with a legacy spanning over four decades. Known for its core value of reliability, it became a key subsidiary of Beko in 2016. Since then, Dawlance has steadily expanded its product range, leveraging state-of-the-art technology and R&D. Today, its extensive portfolio includes washing machines, freezers, air conditioners, microwaves, televisions, small domestic appliances, dishwashers, built-in cooking appliances, and water dispensers.

Within the Beko community, every role feels like home, fostering a sense of belonging and growth. We value mutual respect, progressive thinking, and the power of diversity and inclusivity. Our commitment to sustainable development is driven by trust in technology and a dedication to producing confidently. As a member of our team, you'll have the opportunity to showcase your talents and contribute to building a prosperous future for all.

What awaits you in this role?

We are looking for a passionate Ecommerce Content Coordinator to join our Marketing Team.

• Responsible for completion and accuracy of product listing & content on ecommerce channels like official website & marketplaces.
• Responsible for daily QC of official website & marketplaces to timely fix any identified errors in the content.
• Responsible for management of product reviews on both dawlance.com.pk and marketplaces.
• Responsible for daily QC of official website & marketplaces to ensure smooth customer delivery experience by identifying technical issues and collaborating with the region to resolve those.
• Responsible for initiating product content requirement.
• Identification & reporting of any bugs or potential CX failures on official website to IT maintenance team & follow up for resolution.
• Analysis of daily traffic and ensure that traffic and landing goals are achieved on website and online stores.
• Plan & execute day-to-day ecommerce content on official website & execute via Content Management System.
• Plan and execute Live Commerce operations for official social media channels and marketplace platforms.
• Improve the performance of live shows through structured content, discount vouchers, and experiential elements, driving conversions and positive engagement.
• Create compelling short-form content for platforms like TikTok, determining the appropriate format, design, and content strategy to drive product awareness and positive engagement.
• Prepare and present comprehensive performance reports on Live Commerce operations and content improvements to relevant stakeholders.
• Responsible to ensure that all activities within or outside department are performed in accordance with established systems procedures
• Responsible to develop and implement system procedures as per requirements, and also provide required training to his department personnel
• Responsible to fully comply with system requirements and always avoid any non-conformity

This position is in Karachi, Pakistan.

• Bachelor’s or Master’s degree in Marketing, Digital Marketing, Business Administration, or a related discipline.
• 3–5 years of relevant experience in e-commerce content management, digital marketing, product listing optimization, website management, and/or live commerce operations.
• Strong analytical and problem-solving skills, proficiency in web analytics tools, understanding of SEO/SEM and customer experience, attention to detail, and excellent communication and collaboration skills. Familiarity with content management systems, web design, and short-form video content is an added advantage.

Global Minds: Opportunities to learn, grow, and succeed together as one global team.

Impact: Meaningful work that contributes to our communities, the environment, and a more sustainable future.

Innovation: A culture that embraces new ideas and technologies and takes on challenges with confidence.

Camaraderie: A culture of togetherness built on inclusion, care, respect, and mutual support.

Join the Beko Community to open a new chapter in your life journey, where growth, innovation, and personal fulfilment make it feel like home.

Get to know us better by watching our company video:

Company Video

Follow our journey on Instagram @lifeatbeko to see the latest stories on sustainability, innovation, and community initiatives, and explore further on our LinkedIn Life Page:

Beko LinkedIn Life Page

We are an equal-opportunity employer. All applicants will be considered for employment without attention to race, sex, colour, national or social origin, ethnicity, religion, age, pregnancy, disability, sexual orientation, gender identity and expression, marital status, or political opinion.