Creative Content Strategist

Unity Films; Saddar; On-site; PKR 420,000 - 780,000; Full time

Job summary

Unity Films is seeking a creative Copywriter & Ads Creative Strategist to develop compelling advertising concepts, persuasive copy, and engaging content for digital campaigns.

You will research audiences, craft messages for Meta Ads and Google Ads, collaborate with designers, and test variations to boost engagement and conversions.

Qualifications

• 2–3 years of relevant experience in copywriting, advertising, or creative strategy.
• Excellent written communication and storytelling skills.
• Understanding of digital advertising, audience targeting, and conversion-focused messaging.
• Ability to develop fresh creative ideas and persuasive advertising concepts.
• Familiarity with Meta Ads, Google Ads, and performance marketing is preferred.

Responsibilities

• Write persuasive ad copy, headlines, hooks, captions, and video scripts for digital advertising campaigns.
• Develop creative concepts and advertising angles for Meta Ads, Google Ads, and other digital platforms.
• Research target audiences, market trends, and competitors to identify effective messaging opportunities.
• Collaborate with designers, video editors, and marketing teams to execute creative campaigns.
• Develop creative briefs for static ads, video ads, and other marketing materials.
• Test different copy variations and creative approaches to improve campaign performance.
• Ensure brand consistency and maintain high-quality written communication across platforms.

Skills

Copywriting

Advertising strategy

Audience research

Storytelling

Performance marketing

Creativity

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Meta Ads

Google Ads

Google Analytics

Job description

Unity Films is looking for a creative and detail-oriented Copywriter & Ads Creative Strategist to develop compelling advertising concepts, persuasive copy, and engaging content for digital marketing campaigns. The ideal candidate should understand audience psychology, storytelling, and performance-driven creative strategies that help brands improve engagement and conversions.

Key Responsibilities

• Write persuasive ad copy, headlines, hooks, captions, and video scripts for digital advertising campaigns.
• Develop creative concepts and advertising angles for Meta Ads, Google Ads, and other digital platforms.
• Research target audiences, market trends, and competitors to identify effective messaging opportunities.
• Collaborate with designers, video editors, and marketing teams to execute creative campaigns.
• Develop creative briefs for static ads, video ads, and other marketing materials.
• Test different copy variations and creative approaches to improve campaign performance.
• Ensure brand consistency and maintain high-quality written communication across platforms.

Requirements

• 2–3 years of relevant experience in copywriting, advertising, or creative strategy.
• Excellent written communication and storytelling skills.
• Understanding of digital advertising, audience targeting, and conversion-focused messaging.
• Ability to develop fresh creative ideas and persuasive advertising concepts.
• Familiarity with Meta Ads, Google Ads, and performance marketing is preferred.
• Strong research, analytical, and problem-solving skills.
• A portfolio of previous ad copies, scripts, or creative campaigns is preferred.