Remote Direct Response Copywriter: Strategy & Ads

Mint Source; Pakistan; A distancia; PKR 4.985.000 - 8.308.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

High-ownership copy seat

Fully remote setup with NA team

AI integration workshops

Descripción de la vacante

Mint Source is a remote-first agency seeking a Direct Response Copywriter to join its performance creative team. You’ll research brands and audiences, craft headlines that drive static ads, and develop briefs for an in-house design team.

As you grow, you’ll contribute to personas, messaging strategies, and creative forecasts, with a heavy focus on AI-assisted research and writing. You’ll work across DTC/e-commerce brands, delivering pattern-interrupting copy at scale while maintaining clarity

Formación

• Proven direct response copywriting experience in DTC/e-commerce.
• Knowledge of avatars, awareness levels, and audience sophistication.

Responsabilidades

• Write pattern-interrupting headlines for static ads across multiple brands.
• Produce multiple headline variations on a single angle with distinct voice and structure.
• Research customer insights from reviews, Reddit, competitor ads, and real customer language.
• Reverse-engineer competitor creative using the Meta Ad Library.
• Turn research into briefs with angles, headlines, and visual direction for the design team.
• Analyze live ad performance to identify gaps and test new angles.

Conocimientos

Direct response copywriting

DTC/e-commerce

Research methodology

AI tools usage (Claude, ChatGPT)

Portfolio

Herramientas

Claude

ChatGPT

Descripción del empleo

Mint Source is a remote-first agency seeking a Direct Response Copywriter to join its performance creative team. You’ll research brands and audiences, craft headlines that drive static ads, and develop briefs for an in-house design team.

As you grow, you’ll contribute to personas, messaging strategies, and creative forecasts, with a heavy focus on AI-assisted research and writing. You’ll work across DTC/e-commerce brands, delivering pattern-interrupting copy at scale while maintaining clarity