Digital Media Buyer

Team Virtual; Lahore; On-site; PKR 250,000 - 350,000; Full time

Benefits offered by this job

Health Insurance

Mental Health Care Coverage

Grocery Stipend

Professional Development Fund

Job summary

Team Virtual is seeking a proactive Digital Media Buyer to manage PPC campaigns across multiple channels from our Lahore office. You will conduct keyword research, optimize bids, and monitor spend to maximise ROI.

The role requires strong analytical skills, English fluency, and hands-on experience with Google Ads, DV360, GA4, and reporting tools. You will also implement A/B tests, craft compelling ad copy, and produce regular performance reports for UK clients.

Qualifications

• Bachelor's degree or equivalent required.
• 2-3 years of work experience in PPC/Media Buying.
• Strong analytical skills and ability to derive insights from data.
• Proficiency with Google Ads, DV360, GA4, and reporting tools.
• Ability to manage multiple campaigns and meet deadlines.

Responsibilities

• Plan, create and manage PPC campaigns across a variety of channels.
• Keyword research and management to optimise bids and negative keywords.
• Optimize bidding at keywords, placement, device, geographic, demographic levels.
• Perform daily account management and monitor spend, quality score, and metrics.
• Devise and implement A/B tests to improve conversions.
• Write concise ad copy and optimise CTAs for better CTR and landing page performance.
• Monitor, evaluate and report campaign performance weekly/monthly to clients.
• Create automated workflows in Google Analytics with Campaign Monitor integration.
• Stay updated on search engine and PPC industry trends.
• Create conversion tracking tags with Google Tag Manager and GA4 integration.

Skills

PPC analytics

English proficiency

Quantitative analysis

Deadline driven

Copy optimization

Education

Bachelor's degree or equivalent

Tools

Google Ads

DV360

GA4

Google Tag Manager

Data Studio

Microsoft Ads

Facebook Ads

Universal Analytics

Google Analytics 4

Slack

Trello

Monday.com

Canva

Job description

# Digital Media Buyer at Team VirtualOur partners in the UK are looking to strengthen their growth marketing agency with a Digital Media Buyer who’s full of drive and determination.The ideal candidate will develop, implement, track and manage a portfolio of clients within an agency environment. This opportunity provides excellent global experience to a wide range of industries such as finance, marketing, technology and eCommerce.**Key attributes**Excellent written and spoken English is a must-have skill for this position. The Digital Media Buyer will be an integral member of our client’s team and responsible for a wide variety of PPC campaign optimisation duties with a focus on maximising return on investment. This position requires flexibility, organisation, strong quantitative analysis skills, attention to detail, commitment to meeting crucial deadlines, as well as the ability to produce solid results.**How you’ll contribute*** Plan, create and manage PPC campaigns across a variety of channels.* Keyword research and management to optimise bids (add PPC keywords and negative keywords).* Optimise bidding at keywords, placement, device, geographic, demographic, and other levels.* Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics).* Devise and implement effective A/B tests to optimize conversion rates.* Write engaging and concise copy to modify CTAs on ads to boost click-through rates and landing pages to boost conversion rates.* Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analysing trends, goals, opportunities, and other key performance indicators.* Create automated workflows in Google Analytics with Campaign Monitor integration.* Stay on top of search engine and PPC industry trends.* Create conversion tracking tags with the help of Google Tag Manager and then import them to GA4 and other paid channels.**Qualifications:*** Bachelor's degree or equivalent.* 2-3 years of work experience, preferably as a PPC executive/associate or Media Buyer* Candidate must possess excellent quantitative analytical skills - be able to understand raw data and draw insightful conclusions.* Command over Google Ads (Search 360, DV360, Youtube, Shopping, etc), Google Ads Manager, Data Studio, Google Tag Manager, Programmatic Display Ads, Microsoft Ads, and Facebook Ads is a must.* Have a good understanding of Universal Analytics and Google Analytics 4 is also necessary. Must be able to create reports and conversion events on GA4.* Have experience working with Google Suite, Slack, Trello, Monday, Canva etc. or similar project management and design tools.* **Bonus:** Experience with Amazon Ads.Job Timings: 9:00 AM to 5:00 PM GMT +5 (UK Time)Base Salary: 250,000 - 350,000 Benefits: Health Insurance, Mental Health Care Coverage, Grocery Stipend, Professional Development Fund