PPC Campaign Manager | Data-Driven Growth

Marketing Mavens; Lahore; On-site; PKR 250,000 - 350,000; Full time

Benefits offered by this job

Health Insurance

Mental Health Care Coverage

Grocery Stipend

Professional Development Fund

Job summary

Marketing Mavens is seeking a Digital Media Buyer to plan, implement, and optimize PPC campaigns for a UK-based client portfolio. You will analyze performance, report insights, and collaborate with teams to maximize ROI.

The role requires strong knowledge of Google Ads, GA4, DV360, and Microsoft Ads, plus experience with analytics and reporting tools. Global campaign experience and a 9:00–17:00 GMT+5 work window are expected.

Qualifications

• Bachelor's degree or equivalent.
• 2-3 years of work experience, preferably as a PPC executive/associate or Media Buyer.
• Excellent quantitative analytical skills and ability to draw insights from raw data.
• Proficiency with Google Ads (Search 360, DV360, YouTube, Shopping, etc.), Google Ads Manager, Data Studio, Google Tag Manager, and Facebook Ads.
• Knowledge of Universal Analytics and GA4; able to create reports and conversion events in GA4.
• Experience with Google Suite, Slack, Trello, Monday, Canva or similar tools.
• Bonus: Experience with Amazon Ads.

Responsibilities

• Plan, create and manage PPC campaigns across channels.
• Keyword research and management to optimise bids.
• Optimise bidding at keywords, placements, devices, demographics.
• Daily account management and budget control.
• Devise A/B tests to improve conversions.
• Write engaging copy to improve CTAs and landing pages.
• Monitor, evaluate and report campaign performance weekly/monthly.
• Create GA4 conversion tracking tags and import to GA4/paid channels.
• Stay updated on PPC trends and tools.

Skills

Quantitative analysis

PPC optimization

Campaign reporting

GA4 expertise

Data visualization

Education

Bachelor's degree or equivalent

Tools

Google Ads

Google Ads Manager

DV360

GA4

Google Tag Manager

Data Studio

Microsoft Ads

Facebook Ads

Canva

Slack

Trello

Monday

Canva Pro

Job description

Marketing Mavens is seeking a Digital Media Buyer to plan, implement, and optimize PPC campaigns for a UK-based client portfolio. You will analyze performance, report insights, and collaborate with teams to maximize ROI.

The role requires strong knowledge of Google Ads, GA4, DV360, and Microsoft Ads, plus experience with analytics and reporting tools. Global campaign experience and a 9:00–17:00 GMT+5 work window are expected.