PPC Intern (Google Ads)

Abendsoft Ltd.; Lahore; On-site; Full time

Job description

We’re looking for a motivated and detail-oriented PPC Intern to join our performance marketing team. In this role, you'll support the planning, execution, and optimisation of Google Ads campaigns across Search, Shopping, Display, YouTube, and Performance Max. You'll work closely with experienced PPC specialists to learn industry best practices and contribute to driving customer acquisition and campaign performance for multiple e-commerce brands.

This internship is ideal for someone passionate about digital marketing, eager to learn Google Ads, and interested in building a career in performance marketing.

Working Days: Monday - Saturday

Office Timing: 12 PM - 9 PM

Responsibilities

• Assist in setting up and managing Google Ads campaigns across Search, Shopping, Display, YouTube, and Performance Max.
• Monitor campaign performance and help identify optimisation opportunities.
• Conduct keyword research and competitor analysis to support campaign planning.
• Assist with Google Merchant Center product feed management and ensure product information is accurate.
• Help prepare campaign performance reports using Google Analytics 4 (GA4), Google Sheets, and Looker Studio.
• Support A/B testing of ad copy, creatives, and landing pages.
• Monitor campaign budgets and assist with spend tracking.
• Learn and assist with conversion tracking using Google Tag Manager (GTM) and UTM parameters.
• Collaborate with designers and content teams to prepare advertising assets.
• Stay updated with Google Ads features, digital marketing trends, and industry best practices.
• Perform administrative and campaign support tasks as assigned by the PPC team.

Requirements

• Basic understanding of Google Ads and digital marketing concepts.
• Familiarity with Google Analytics 4 (GA4), Google Sheets, or Microsoft Excel is a plus.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and willingness to learn.
• Good communication and teamwork skills.
• Ability to manage multiple tasks in a fast-paced environment.
• Basic knowledge of Shopify or e-commerce is an advantage but not required.
• Google Ads Certification is a plus but not mandatory.

What You'll Gain

• Hands-on experience managing Google Ads campaigns.
• Exposure to Search, Shopping, Display, YouTube, and Performance Max campaigns.
• Practical experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Merchant Center, and Looker Studio.
• Mentorship from experienced PPC professionals.
• Opportunity to develop data analysis, campaign optimisation, and performance marketing skills.
• A strong foundation for a career in PPC and digital marketing.