Digital Media Buyer

Team Virtual; Lahore; On-site; PKR 2,790,000 - 3,906,000; Full time

Benefits offered by this job

Health Insurance

Mental Health Care Coverage

Grocery Stipend

Professional Development Fund

Job summary

Team Virtual is seeking a Digital Media Buyer to join a growth-focused agency team. You will plan, implement, and optimize PPC campaigns across multiple channels for a diverse client portfolio in finance, marketing, tech, and e-commerce.

Strong English, data-driven mindset, and ability to meet deadlines are essential. The role offers exposure to global campaigns with collaboration across teams in a dynamic environment.

Qualifications

• Bachelors degree or equivalent.
• 2-3 years of work experience, preferably as a PPC executive/associate or Media Buyer.
• Excellent quantitative analytical skills - able to understand raw data and draw insights.
• Proficiency in Google Ads (Search 360, DV360, YouTube, Shopping, etc), Google Ads Manager, Data Studio, GTM, Programmatic Display, Microsoft Ads, and Facebook Ads.
• Understanding Universal Analytics and GA4; able to create reports and conversion events on GA4.
• Experience with Google Suite, Slack, Trello, Monday, Canva or similar PM/Design tools.
• Bonus: Experience with Amazon Ads.

Responsibilities

• Plan, create and manage PPC campaigns across a variety of channels.
• Keyword research and management to optimise bids (add PPC keywords and negative keywords).
• Optimise bidding at keywords, placement, device, geographic, demographic, and other levels.
• Perform daily account management of PPC campaigns; review expensive keywords and manage budgets.
• Devise and implement effective A/B tests to optimize conversion rates.
• Write engaging copy to modify CTAs and landing pages to boost conversions.
• Monitor, evaluate, and present campaign performance with weekly/monthly reports.
• Create automated workflows in Google Analytics with Campaign Monitor integration.
• Stay on top of search engine and PPC industry trends.
• Create conversion tracking tags with Google Tag Manager and GA4.

Skills

PPC management

Google Ads

Data analysis

Campaign optimization

English communication

Education

Bachelors degree or equivalent

Tools

GA4

Google Tag Manager

Google Data Studio

Facebook Ads

Microsoft Ads

Job description

Job Description:

Our partners in the UK are looking to strengthen their growth marketing agency with a Digital Media Buyer who’s full of drive and determination.

The ideal candidate will develop, implement, track and manage a portfolio of clients within an agency environment. This opportunity provides excellent global experience to a wide range of industries such as finance, marketing, technology and eCommerce.

Key attributes

Excellent written and spoken English is a must-have skill for this position. The Digital Media Buyer will be an integral member of our client’s team and responsible for a wide variety of PPC campaign optimisation duties with a focus on maximising return on investment. This position requires flexibility, organisation, strong quantitative analysis skills, attention to detail, commitment to meeting crucial deadlines, as well as the ability to produce solid results.

How you’ll contribute

• Plan, create and manage PPC campaigns across a variety of channels.
• Keyword research and management to optimise bids (add PPC keywords and negative keywords).
• Optimise bidding at keywords, placement, device, geographic, demographic, and other levels.
• Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics).
• Devise and implement effective A/B tests to optimize conversion rates.
• Write engaging and concise copy to modify CTAs on ads to boost click-through rates and landing pages to boost conversion rates.
• Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analysing trends, goals, opportunities, and other key performance indicators.
• Create automated workflows in Google Analytics with Campaign Monitor integration.
• Stay on top of search engine and PPC industry trends.
• Create conversion tracking tags with the help of Google Tag Manager and then import them to GA4 and other paid channels.

Qualifications:

• Bachelors degree or equivalent.
• 2-3 years of work experience, preferably as a PPC executive/associate or Media Buyer
• Candidate must possess excellent quantitative analytical skills - be able to understand raw data and draw insightful conclusions.
• Command over Google Ads (Search 360, DV360, Youtube, Shopping, etc), Google Ads Manager, Data Studio, Google Tag Manager, Programmatic Display Ads, Microsoft Ads, and Facebook Ads is a must.
• Have a good understanding of Universal Analytics and Google Analytics 4 is also necessary. Must be able to create reports and conversion events on GA4.
• Have experience working with Google Suite, Slack, Trello, Monday, Canva etc. or similar project management and design tools.
• Bonus: Experience with Amazon Ads.

Job Timings:

9:00 AM to 5:00 PM GMT +5 (UK Time)

Base Salary:

250,000 - 350,000

Benefits:

Health Insurance, Mental Health Care Coverage, Grocery Stipend, Professional Development Fund

Salary:

250000 - 350000 PKR Per month

Requirements: