Digital Marketing Manager

Carpe Diem; Karachi Division; On-site; PKR 1,800,000 - 3,000,000; Full time

Benefits offered by this job

Communication

Health Insurance

Incentive Bonus

Leaves

Medical

Job summary

Carpe Diem, an IT & software development firm based in Karachi, seeks a Digital Marketing Manager to lead strategy, execution, and measurement of performance-driven campaigns that support client growth and brand presence.

You will own multi-channel paid media, SEO, content, email, and social programs, mentor a team, collaborate with clients, and present ROI-focused insights to stakeholders.

Qualifications

• Minimum 4 years of relevant digital marketing experience with campaign ownership.
• Proven experience planning multi-channel paid media campaigns (Google Ads, Meta Ads).
• Hands-on analytics with Google Analytics/GA4, GTM and dashboards.
• Solid understanding of SEO, on-page optimization, and technical SEO.
• Experience with CRO, A/B testing, landing page optimization, and experiments.
• Familiarity with email marketing platforms and lead nurturing.
• Proficiency in campaign setup, tracking, reporting, and insights.
• Strong project management and cross-functional coordination.
• Excellent communication and stakeholder management.

Responsibilities

• Develop and own end-to-end digital marketing strategies across paid, SEO, content, email, and social channels to drive leads and growth.
• Plan, launch, and optimize paid campaigns with KPIs, budget allocation, and performance reporting.
• Coordinate with media buying, creative, and development teams for landing pages and assets.
• Implement analytics, attribution, and dashboards to measure ROI and inform decisions.
• Lead campaign optimization, CRO, and A/B testing to improve performance.
• Present performance reports and recommendations to senior stakeholders or clients.

Skills

Campaign ownership

Digital marketing

Cross-functional coordination

Communication

Project management

Data-driven decision making

Stakeholder management

A/B testing

Lead nurturing

Tools

Google Analytics/GA4

Google Tag Manager

Looker Studio

SEO tools

UTM tracking

Job description

Job Description

Company: Carpe Diem, IT & software development firm based in Karachi.

Role Overview: Seeking an experienced Digital Marketing Manager to lead strategy, execution, and measurement of performance-driven digital campaigns supporting client growth and company brand presence. Hands-on leader combining technical digital expertise with team coordination and client-facing communication.

Responsibilities

• Develop and own end-to-end digital marketing strategies across paid media, SEO, content, email, and social channels to drive qualified leads and scalable growth.
• Plan, launch, and optimize paid campaigns (Google Ads, Meta, programmatic where applicable) with clear KPIs, budget allocation, and performance reporting.
• Coordinate with media buying, creative, and development teams to deliver landing pages, tracking, and campaign assets that maximize conversion rates.
• Implement and maintain analytics, tracking, attribution models and dashboards (Google Analytics, GA4, Tag Manager, UTM strategy) to measure ROI and inform decisions.
• Lead campaign optimization, conversion rate optimization, and A/B testing to improve performance.
• Present performance reports and recommendations to senior stakeholders or clients.

Job Specification

Must-have

• Minimum 4 years of relevant digital marketing experience with demonstrated campaign ownership.
• Proven experience planning and executing multi-channel paid media campaigns (Google Ads, Meta Ads).
• Hands-on experience with analytics tools: Google Analytics/GA4, Google Tag Manager, data-driven attribution, and dashboarding (Looker Studio or similar).
• Solid understanding of SEO best practices, on-page optimization, keyword research, and technical SEO coordination.
• Experience with conversion rate optimization, A/B testing frameworks, landing page optimization, and experimentation tools.
• Familiarity with email marketing platforms, marketing automation flows, and lead nurturing strategies.
• Proficiency in campaign setup, tracking (UTMs), reporting, and extracting actionable insights from performance data.
• Strong project management skills and ability to coordinate cross-functional teams.
• Excellent communication and stakeholder management skills.

Preferred

• Professional certifications such as Google Ads, Google Analytics/GA4, Meta Blueprint.
• Knowledge of programmatic or DSP platforms.
• Experience with CRM integrations and data pipelines.

Job Rewards and Benefits

• Communication
• Health Insurance
• Incentive Bonus
• Leaves
• Medical