Results-Driven PPC Media Buyer

Team Virtual; Lahore; On-site; PKR 2,790,000 - 3,906,000; Full time

Benefits offered by this job

Health Insurance

Mental Health Care Coverage

Grocery Stipend

Professional Development Fund

Job summary

Team Virtual is seeking a Digital Media Buyer to join a growth-focused agency team. You will plan, implement, and optimize PPC campaigns across multiple channels for a diverse client portfolio in finance, marketing, tech, and e-commerce.

Strong English, data-driven mindset, and ability to meet deadlines are essential. The role offers exposure to global campaigns with collaboration across teams in a dynamic environment.

Qualifications

• Bachelors degree or equivalent.
• 2-3 years of work experience, preferably as a PPC executive/associate or Media Buyer.
• Excellent quantitative analytical skills - able to understand raw data and draw insights.
• Proficiency in Google Ads (Search 360, DV360, YouTube, Shopping, etc), Google Ads Manager, Data Studio, GTM, Programmatic Display, Microsoft Ads, and Facebook Ads.
• Understanding Universal Analytics and GA4; able to create reports and conversion events on GA4.
• Experience with Google Suite, Slack, Trello, Monday, Canva or similar PM/Design tools.
• Bonus: Experience with Amazon Ads.

Responsibilities

• Plan, create and manage PPC campaigns across a variety of channels.
• Keyword research and management to optimise bids (add PPC keywords and negative keywords).
• Optimise bidding at keywords, placement, device, geographic, demographic, and other levels.
• Perform daily account management of PPC campaigns; review expensive keywords and manage budgets.
• Devise and implement effective A/B tests to optimize conversion rates.
• Write engaging copy to modify CTAs and landing pages to boost conversions.
• Monitor, evaluate, and present campaign performance with weekly/monthly reports.
• Create automated workflows in Google Analytics with Campaign Monitor integration.
• Stay on top of search engine and PPC industry trends.
• Create conversion tracking tags with Google Tag Manager and GA4.

Skills

PPC management

Google Ads

Data analysis

Campaign optimization

English communication

Education

Bachelors degree or equivalent

Tools

GA4

Google Tag Manager

Google Data Studio

Facebook Ads

Microsoft Ads

Job description

Team Virtual is seeking a Digital Media Buyer to join a growth-focused agency team. You will plan, implement, and optimize PPC campaigns across multiple channels for a diverse client portfolio in finance, marketing, tech, and e-commerce.

Strong English, data-driven mindset, and ability to meet deadlines are essential. The role offers exposure to global campaigns with collaboration across teams in a dynamic environment.