Global Paid Media Specialist for ROI & Growth

Team Virtual; Lahore; On-site; PKR 2,790,000 - 3,906,000; Full time

Benefits offered by this job

Health Insurance

Mental Health Care Coverage

Grocery Stipend

Professional Development Fund

Job summary

Team Virtual in Lahore, Pakistan, is seeking a Paid Media Specialist to plan, create and manage PPC campaigns across multiple channels for UK clients. You will optimise bids, write copy, and analyse performance to maximise ROI, with a strong focus on data-driven decisions.

You should have a Bachelor's degree, 2–3 years of PPC experience, and expert knowledge of Google Ads, GA4 and related tools. The role includes UK-time schedules and monthly salary in PKR.

Qualifications

• Bachelor's degree or equivalent.
• 2–3 years of PPC experience (preferably as a PPC executive/associate or Media Buyer).
• Excellent quantitative analytical skills with ability to derive insights from raw data.
• Strong command of Google Ads suite (Search 360, DV360, YouTube, Shopping, etc.) and GA4/Universal Analytics.
• Experience with Google Suite, Slack, Trello, Monday, Canva or similar tools.

Responsibilities

• Plan, create and manage PPC campaigns across multiple channels.
• Conduct keyword research and bid management to optimise PPC performance.
• Optimise bids by keyword, placement, device, geography, and demographics.
• Handle daily PPC account management to control spend and improve metrics.
• Design and run A/B tests to improve conversion rates.
• Write compelling ad copy to improve CTR and landing page conversions.
• Generate weekly/monthly performance reports for clients with trend analysis.
• Create GA4 conversion tracking via Google Tag Manager and import into GA4/paid channels.
• Stay updated on PPC industry trends and best practices.

Skills

Quantitative analytics

English proficiency

PPC planning & optimization

Education

Bachelor's degree or equivalent

Tools

Google Ads

Google Ads Manager

GA4

Universal Analytics

Google Tag Manager

Data Studio

Microsoft Ads

YouTube Ads

Facebook Ads

Google Workspace

Slack

Trello

Monday.com

Canva

Job description

Team Virtual in Lahore, Pakistan, is seeking a Paid Media Specialist to plan, create and manage PPC campaigns across multiple channels for UK clients. You will optimise bids, write copy, and analyse performance to maximise ROI, with a strong focus on data-driven decisions.

You should have a Bachelor's degree, 2–3 years of PPC experience, and expert knowledge of Google Ads, GA4 and related tools. The role includes UK-time schedules and monthly salary in PKR.