Paid Media Specialist

Team Virtual; Lahore; On-site; PKR 2,790,000 - 3,906,000; Full time

Benefits offered by this job

Health Insurance

Mental Health Care Coverage

Grocery Stipend

Professional Development Fund

Job summary

Team Virtual in Lahore, Pakistan, is seeking a Paid Media Specialist to plan, create and manage PPC campaigns across multiple channels for UK clients. You will optimise bids, write copy, and analyse performance to maximise ROI, with a strong focus on data-driven decisions.

You should have a Bachelor's degree, 2–3 years of PPC experience, and expert knowledge of Google Ads, GA4 and related tools. The role includes UK-time schedules and monthly salary in PKR.

Qualifications

• Bachelor's degree or equivalent.
• 2–3 years of PPC experience (preferably as a PPC executive/associate or Media Buyer).
• Excellent quantitative analytical skills with ability to derive insights from raw data.
• Strong command of Google Ads suite (Search 360, DV360, YouTube, Shopping, etc.) and GA4/Universal Analytics.
• Experience with Google Suite, Slack, Trello, Monday, Canva or similar tools.

Responsibilities

• Plan, create and manage PPC campaigns across multiple channels.
• Conduct keyword research and bid management to optimise PPC performance.
• Optimise bids by keyword, placement, device, geography, and demographics.
• Handle daily PPC account management to control spend and improve metrics.
• Design and run A/B tests to improve conversion rates.
• Write compelling ad copy to improve CTR and landing page conversions.
• Generate weekly/monthly performance reports for clients with trend analysis.
• Create GA4 conversion tracking via Google Tag Manager and import into GA4/paid channels.
• Stay updated on PPC industry trends and best practices.

Skills

Quantitative analytics

English proficiency

PPC planning & optimization

Education

Bachelor's degree or equivalent

Tools

Google Ads

Google Ads Manager

GA4

Universal Analytics

Google Tag Manager

Data Studio

Microsoft Ads

YouTube Ads

Facebook Ads

Google Workspace

Slack

Trello

Monday.com

Canva

Job description

Job Description:

Our partners in the UK are looking to strengthen their growth marketing agency with a Paid Media Specialist who’s full of drive and determination.

The ideal candidate will develop, implement, track and manage a portfolio of clients within an agency environment. This opportunity provides excellent global experience to a wide range of industries such as finance, marketing, technology and eCommerce.

Key attributes

Excellent written and spoken English is a must-have skill for this position. The paid media specialist will be an integral member of our client’s team and responsible for a wide variety of PPC campaign optimisation duties with a focus on maximising return on investment. This position requires flexibility, organisation, strong quantitative analysis skills, attention to detail, commitment to meeting crucial deadlines, as well as the ability to produce solid results.

How you’ll contribute

• Plan, create and manage PPC campaigns across a variety of channels.
• Keyword research and management to optimise bids (add PPC keywords and negative keywords).
• Optimise bidding at keywords, placement, device, geographic, demographic, and other levels.
• Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics).
• Devise and implement effective A/B tests to optimize conversion rates.
• Write engaging and concise copy to modify CTAs on ads to boost click-through rates and landing pages to boost conversion rates.
• Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analysing trends, goals, opportunities, and other key performance indicators.
• Create automated workflows in Google Analytics with Campaign Monitor integration.
• Stay on top of search engine and PPC industry trends.
• Create conversion tracking tags with the help of Google Tag Manager and then import them to GA4 and other paid channels.

Qualifications:

• Bachelors degree or equivalent.
• 2-3 years of work experience, preferably as a PPC executive/associate or Media Buyer
• Candidate must possess excellent quantitative analytical skills - be able to understand raw data and draw insightful conclusions.
• Command over Google Ads (Search 360, DV360, Youtube, Shopping, etc), Google Ads Manager, Data Studio, Google Tag Manager, Programmatic Display Ads, Microsoft Ads, Youtube Ads, and Facebook Ads is a must.
• Have a good understanding of Universal Analytics and Google Analytics 4 is also necessary. Must be able to create reports and conversion events on GA4.
• Have experience working with Google Suite, Slack, Trello, Monday, Canva etc. or similar project management and design tools.
• Bonus: Experience with Amazon Ads

Job Timings: 9:00 AM to 5:00 PM GMT +5 (UK Time)

Base Salary: 250,000 - 350,000

Benefits: Health Insurance, Mental Health Care Coverage, Grocery Stipend, Professional Development Fund

Salary: 250000 - 350000 PKR Per month

Requirements: