Digital Marketing Analyst (Paid Marketing)

ibex; Lahore; On-site; PKR 600,000 - 900,000; Full time

Job summary

ibex in Lahore, Pakistan is seeking a PPC specialist to plan and manage campaigns across Google, Microsoft, Meta and other platforms. You will craft effective search ads, write compelling copy, and optimize targeting to maximize conversions.

The role requires hands-on experience with Google Ads, Bing Ads and Meta Ads, plus strong Excel/Google Sheets and analytics skills to report performance to management and clients.

Qualifications

• Minimum Bachelors in Business Administration (Required).
• Masters in Business (Preferred).
• Experience in PPC/digital marketing roles.

Responsibilities

• Creating and planning PPC campaigns across Google, Microsoft, Meta and other social media platforms
• Measuring & tracking campaign performance, with special focus on conversions (online & offline)
• Effective search ads copy writing
• Ability to effectively identify, implement, optimize & scale marketing efforts with optimal ads targeting
• Follow paid search industry trends and stay up-to-date with new tools and practices
• Work experience as a PPC specialist or paid search analyst or similar digital marketing role
• Stay up to date with changes in advertising platforms, privacy regulations, attribution methodologies, AI-driven advertising products, automation, and emerging paid media best practices.
• Develop and maintain clear documentation of campaign strategies, testing frameworks, optimization processes, tracking setups, and learnings.

Skills

PPC

Paid search

Digital marketing

Keyword research

Reporting

Excel

Google Analytics

Education

Bachelors in Business Administration

Masters in Business

Tools

Google Ads

Bing Ads

Meta Ads

Google Keyword Planner

SEMRush

Job description

• Creating and planning PPC campaigns across Google, Microsoft, Meta and other social media platforms
• In-depth knowledge & understanding of all the key features / tools of Google, Microsoft & Meta Ads
• Measuring & tracking campaign performance, with special focus on conversions (online & offline)
• Effective search ads copy writing
• Ability to effectively identify, implement, optimize & scale marketing efforts with optimal ads targeting
• Expert level understanding of Google’s smart bidding strategies, & ability to determine each of the strategy’s best use-cases & limitations
• Follow paid search industry trends and stay up-to-date with new tools and practices
• Work experience as an PPC specialist or paid search analyst or similar digital marketing role
• Expertise in keyword research and campaign planning management, preferred to have a good understanding of Google Keyword Planner / SEMRush
• Strong communication, analytical & reporting skills - should be able to effectively present & discuss performance statistics with top management & clients
• Profiecincy in Microsoft Excel, Google Sheets and Google Analytics is Preferred
• Regularly audit paid media accounts
• Collaborate with sales, marketing, content, creative, analytics, product, and development teams
• Stay up to date with changes in advertising platforms, privacy regulations, attribution methodologies, AI-driven advertising products, automation, and emerging paid media best practices.
• Develop and maintain clear documentation of campaign strategies, testing frameworks, optimization processes, tracking setups, and learnings.
• Minimum Bachelors in Business Administration (Required)
• Masters in Business (Preferred)
• 1-2 yrs with reputable firm (Required)
• 1 year experience / technical know-how of digital media platforms (Preferred)
• Strong Reporting & Analytically Skills
• Expertise in Google Ads, Bing Ads, Meta Ads MS Excel, Google Sheets, Google Analytics