Digital & Social Media Marketing Intern

PiRails Private Limited; Lahore; Sur place; PKR 167 000 - 279 000; Temps partiel

Résumé du poste

PiRails Private Limited in Lahore is seeking a motivated Digital & Social Media Marketing intern to amplify our online presence and drive engagement across IT products and client solutions. You will design, execute, and monitor integrated campaigns, collaborating with product, design, and content teams to translate complex features into compelling narratives that boost brand awareness and lead generation.

You will gain hands-on experience with paid media, analytics, and multi-region content

Qualifications

• Basic understanding of digital marketing funnels and audience segmentation.
• Hands-on experience with major social platforms and scheduling tools (Buffer, Hootsuite).
• Strong written communication to translate IT concepts into marketing content.
• Familiarity with Canva or similar design tools for quick graphics.
• Basic understanding of performance metrics and analytics tools (GA, Meta Business Suite).
• Eager to learn new digital tools, test growth tactics, and adapt messaging for different markets.

Responsabilités

• Assist in developing end-to-end digital marketing campaigns across social and paid media.
• Create and schedule engaging content for LinkedIn, X/Twitter, Facebook, Instagram, and YouTube.
• Adapt messaging for hyper-local and global audiences based on region.
• Draft copy for social posts, ads, landing pages, email newsletters, and short-form videos.
• Support budget tracking, A/B testing, and campaign optimization.
• Track growth metrics (reach, engagement, CTR, conversions) and report ROI.
• Monitor industry trends and competitor activity to improve social reach.

Connaissances

Marketing basics

Social media

Copywriting

Design tools

Analytics

Adaptability

Outils

Buffer

Hootsuite

Google Analytics

Meta Business Suite

LinkedIn Page Analytics

Description du poste

We are seeking an energetic and strategic Digital & Social Media Marketing intern to amplify our online presence and drive engagement across our proprietary IT products and client solutions. In this role, you will help design, execute, and monitor integrated digital campaigns targeting diverse audiences—ranging from hyper-local market segments to global tech consumers. You will work closely with product, design, and content teams to convert technical features into compelling narratives that drive brand awareness, lead generation, and user growth.

Key Responsibilities

• Campaign Planning & Strategy: Assist in developing and executing end-to-end digital marketing campaigns across social media, email, search, and display channels for both hyper-local and global IT products.
• Social Media Management: Create, schedule, and manage engaging daily content across major platforms (LinkedIn, Twitter/X, Facebook, Instagram, YouTube) aligned with product features and industry trends.
• Hyper-Local vs. Global Targeting: Strategize and adapt messaging for hyper-local campaigns (tailored geo-targeted ads, community engagement, local partnerships) versus global growth initiatives (international audience segmentation, multi-region content strategies).
• Content Creation & Copywriting: Draft clear, persuasive copy for social posts, ad graphics, landing pages, email newsletters, and short-form video scripts (Reels, Shorts, TikTok).
• Paid Media & Ad Operations: Support the execution and monitoring of performance marketing campaigns (Google Ads, Meta Ads, LinkedIn Ads), focusing on audience targeting, A/B testing, and budget tracking.
• Analytics & Performance Tracking: Track key growth metrics (reach, engagement, CTR, conversion rates) using analytics tools to measure campaign ROI and provide actionable recommendations.
• Market & Competitor Research: Monitor industry trends, competitor positioning, and emerging AI tools to continuously optimize our social media presence and digital reach.

Requirements & Skills

• Marketing Fundamentals: Basic understanding of digital marketing funnels, audience segmentation, and content distribution strategies.
• Social Media Savvy: Hands-on experience with major social media platforms, scheduling tools (e.g., Buffer, Hootsuite), and platform-specific best practices.
• Creative & Copywriting Skills: Strong written communication skills with the ability to turn technical IT product concepts into accessible, engaging marketing content.
• Design & Multimedia Basics: Familiarity with design tools like Canva or Adobe Creative Suite to create quick social graphics and basic video edits.
• Data-Driven Mindset: Basic understanding of performance metrics and analytics tools (e.g., Google Analytics, Meta Business Suite, LinkedIn Page Analytics).
• Adaptability & Initiative: Eagerness to learn new digital tools, test innovative growth tactics, and adapt messaging for different geographic markets.