Digital Marketing Manager

DBS Solutions; Lahore; On-site; PKR 1,800,000 - 3,200,000; Full time

Job summary

DBS Solutions is seeking a Marketing Manager to lead our marketing function, drive brand awareness, generate leads, and support revenue growth. You will plan and run campaigns across digital and offline channels, manage the marketing team and budget, and ensure every activity ties back to business goals.

You will develop the annual strategy, lead integrated campaigns, oversee brand messaging, and partner with Sales, Product and Customer Success to optimize conversions and ROI.

Qualifications

• Bachelor's degree in Marketing, Business or related field.
• 5–7 years of marketing experience with 2+ in leadership.
• Proven track record delivering measurably successful campaigns.
• Strong digital marketing knowledge across paid, email, social and SEO.
• Experience with analytics and CRM tools.
• Excellent communication and presentation skills.
• Strong budgeting and project management skills.

Responsibilities

• Develop and execute annual marketing strategy aligned with objectives.
• Lead campaigns across digital, social, email, content and events.
• Manage brand identity and messaging consistency.
• Oversee performance marketing and content to generate quality leads.
• Plan and manage the marketing budget and ROI.
• Collaborate with Sales to improve lead quality and conversions.
• Coordinate with Product, Design and Customer Success on launches.
• Lead and mentor marketing team including designers and writers.
• Manage agencies and vendors with briefs and timelines.
• Conduct market and competitor research to inform strategy.
• Track KPIs and present reports to leadership.
• Test new channels and ideas through experiments.

Skills

Digital marketing

Analytics

CRM tools

Budget management

Leadership

Communication

Education

Bachelor's degree in Marketing

MBA (preferred)

Tools

Google Analytics

HubSpot

Meta Business Suite

Job description

We are looking for a Marketing Manager to lead our marketing function and drive brand awareness, lead generation and revenue growth. You will plan and run campaigns across digital and offline channels, manage the marketing team and budget, and make sure every activity ties back to business goals.

Key Responsibilities

• Develop and execute the annual marketing strategy and plan, aligned with company objectives and revenue targets.
• Lead integrated campaigns across digital, social, email, content, events and offline channels.
• Manage brand identity, tone of voice and messaging consistency across all touchpoints.
• Oversee performance marketing (Google, Meta and others), SEO and content marketing to generate quality leads at an efficient cost.
• Plan and manage the marketing budget, tracking spend against results and improving ROI.
• Work closely with Sales to define lead quality, improve conversion and ensure a smooth handover of leads.
• Coordinate with Product, Design and Customer Success on launches, promotions and customer communication.
• Lead, mentor and set goals for the marketing team, including designers, content writers and executives.
• Manage agencies, freelancers and vendors, including briefs, timelines and quality control.
• Conduct market, customer and competitor research to spot opportunities and inform strategy.
• Track KPIs (traffic, leads, CAC, conversion rate, retention, campaign ROI) and present clear reports to leadership.
• Test new channels, formats and ideas through structured experiments.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or a related field.
• [5–7] years of marketing experience, including at least [2] years in a management or team‑lead role.
• Proven record of planning and delivering campaigns that produced measurable results.
• Strong knowledge of digital marketing: paid ads, SEO, email, social media and marketing automation.
• Hands‑on experience with analytics and CRM tools such as Google Analytics, HubSpot, Meta Business Suite or similar.
• Excellent communication, writing and presentation skills.
• Strong project and budget management skills.

Preferred Qualifications

• MBA or professional certifications (Google, HubSpot, Meta).
• Experience in e‑commerce and D2C environments.
• Experience with USA market.
• Experience with influencer marketing, PR or community building.
• Familiarity with AI tools for content, analytics and campaign optimization.
• Strategic thinking: connects marketing activity to business outcomes.
• Creativity: generates fresh ideas and strong, memorable messaging.
• Data‑driven mindset: makes decisions based on numbers, and tests assumptions.
• Leadership: motivates and develops a team, and gives clear direction.
• Collaboration: builds strong working relationships with Sales, Product and Finance.
• Accountability: owns targets and results.