Digital Marketing Manager

i2c Inc; Lahore; On-site; PKR 1,674,000 - 2,790,000; Full time

Job summary

i2c Inc in Lahore is seeking an experienced Digital Marketing Manager to lead their marketing initiatives. The ideal candidate must possess strong skills in SEO, SEM, and analytics.

Your role will focus on developing effective marketing strategies, overseeing social media engagement, and interpreting data for actionable insights. The position requires 8+ years of experience, ideally from a B2B SaaS background, and offers an opportunity to significantly influence marketing outcomes.

Qualifications

• 8+ years of relevant experience, preferably in a B2B SaaS organization.
• Strong knowledge of all aspects of digital marketing.
• Ability to execute, track, analyze, and report on marketing initiatives.

Responsibilities

• Develop and implement comprehensive digital marketing plans.
• Track and analyze marketing funnel, website traffic, and campaign performance.
• Oversee social media platforms and enhance brand engagement.

Skills

Google Analytics 4 (GA4)

SEO/SEM tools

HubSpot

WordPress

Data interpretation

Communication skills

Education

Bachelor’s Degree in Business or Computer Sciences

Tools

Google Analytics

Salesforce

Pardot

HotJar

Looker Studio

SEO/SEM tools (SEMrush, ahrefs, screamingfrog)

Job description

We’re looking for an experienced Digital Marketing Manager who’s able to plan, execute, track & analyze and report on all marketing initiatives. The ideal candidate will have hands‑on experience across all aspects of digital marketing including SEO, SEM, Email Marketing, Social Media Marketing, Conversion Optimization and Campaign Management.

Key Responsibilities

• Develop and implement comprehensive digital marketing plans, including SEO/SEM, GEO/AEO, email marketing, and paid social.
• Conduct keyword research, target segmentation, and competitor analysis.
• Identify key stages of the marketing funnel and create plans to maximize lead velocity through all stages of the funnel.

Analytics & Reporting

• Track, analyze, and report on Marketing funnel, website traffic, campaign performance, and KPIs, using tools like Google Analytics, Salesforce, Pardot, Hubspot, HotJar and Looker Studio.

Organic and Paid Social

• Oversee social media platforms and content creation to enhance brand engagement.
• Manage social media calendar and optimize for maximum engagement and reach.

ABM and Campaign Optimization

• Create and implement Account Based Marketing plan across all tiers of prospect Accounts.
• Review and analyze campaign performance for optimal budget and resource allocation.
• Run A/B tests on creatives and messaging to maximize conversion rates.
• Craft and edit email and social media copies for each stage of the marketing funnel to maximize conversion rates.

We are looking for

• Education: Bachelor’s Degree in Business or Computer Sciences or similar discipline.
• Experience: 8+ years of relevant experience, preferably in a B2B SaaS organization.

Skills

• Strong knowledge and experience of Google Analytics 4 (GA4), SEO/SEM tools (SEMrush, ahrefs, screamingfrog, etc.), HubSpot, and CMS platforms like WordPress.
• Ability to comprehend and interpret data to turn insights into actionable plans.
• Excellent written and verbal communication skills.