Digital Marketing Specialist

Devlattice System; Lahore; On-site; PKR 1,000,000 - 2,000,000; Full time

Job summary

Devlattice System in Lahore, Pakistan seeks a results-oriented marketer to own execution for a portfolio of client engagements — technical SEO, content strategy, and paid campaigns guided by measurable pipeline outcomes.

You'll collaborate with engineers to run audits, plan content calendars, manage paid campaigns with ROI tracking, and build analytics dashboards to show impact. 3+ years in SEO/paid campaigns and GA4 experience are preferred.

Qualifications

• 3+ years running SEO and paid campaigns for client or in-house products.
• Working knowledge of GA4, Search Console, and a paid ads platform.
• Comfort writing clear, audience-appropriate content or briefing writers who do it.

Responsibilities

• Run technical and content SEO audits and implement fixes with engineering.
• Plan and execute content calendars aligned to a client's target audience.
• Manage paid search and social campaigns with clear attribution and ROI tracking.
• Set up analytics dashboards clients actually check; run conversion-rate-optimization experiments on landing pages.
• Oversee SEO and content programs for client marketing sites.
• Lead paid acquisition campaigns tied to growth targets.

Skills

SEO management

Analytics GA4

Content briefing

Tools

Google Analytics 4

Google Search Console

Paid ads platform

Job description

About The Role

You'll own marketing execution for a portfolio of client engagements — technical SEO, content strategy, and paid campaign management, tied back to measurable pipeline or revenue outcomes rather than vanity metrics.

About The Role

You'll own marketing execution for a portfolio of client engagements — technical SEO, content strategy, and paid campaign management, tied back to measurable pipeline or revenue outcomes rather than vanity metrics.

Responsibilities

• Run technical and content SEO audits and implement fixes with engineering
• Plan and execute content calendars aligned to a client's target audience
• Manage paid search and social campaigns with clear attribution and ROI tracking
• Set up and maintain analytics dashboards clients actually checkRun conversion-rate-optimization experiments on landing pages

What you will work on

• SEO and content programs for client marketing sites
• Paid acquisition campaigns tied to specific growth targets

Required Skills

• 3+ years running SEO and paid campaigns for client or in-house products
• Working knowledge of Google Analytics 4, Search Console, and a paid ads platform
• Comfort writing clear, audience-appropriate content or briefing writers who do

Preferred Skills

• Experience with marketing automation or CRM platforms
• A/B testing and conversion-rate-optimization experience

What we offer

• Budget ownership on the campaigns you run
• Direct collaboration with the engineers building the pages you're optimizing