Digital Marketing Specialist

The Fine Dudes; Lahore; On-site; PKR 600,000 - 900,000; Full time

Job summary

The Fine Dudes in Lahore, Pakistan is seeking a Digital Marketing Specialist to build campaigns and drive brand momentum through performance-driven strategies. The ideal candidate will plan and optimize digital campaigns while collaborating across teams.

This role requires a solid understanding of analytics and audience targeting, with a focus on improving engagement and ROI. Join TFD to leverage your skills in a dynamic environment.

Qualifications

• Strong understanding of analytics, audience targeting, and optimization.
• Experience with paid media platforms and reporting tools.
• Good communication skills with clear result presentation.

Responsibilities

• Plan, launch, and optimize paid and organic digital campaigns.
• Track campaign performance and turn analytics into actionable recommendations.
• Support SEO, social, content, and conversion-oriented marketing efforts.
• Collaborate with design, content, and sales teams on campaign execution.
• Identify opportunities to improve engagement, retention, and ROI.

Skills

Analytics

Audience targeting

Optimization

Paid media platforms

Reporting tools

Communication skills

Job description

Location: Lahore, Pakistan
Job Type: Full-Time
Posted on: 03/13/2026

Join TFD as a Digital Marketing Specialist and help build campaigns, growth systems, and brand momentum through performance-driven thinking.

TFD is looking for a Digital Marketing Specialist who understands growth, performance, and modern digital channels. You will help shape campaigns that combine data, creative direction, and platform strategy.

The role is ideal for someone who can work across campaign execution, reporting, optimization, and strategic planning without losing momentum.

Key Responsibilities

• Plan, launch, and optimize paid and organic digital campaigns.
• Track campaign performance and turn analytics into actionable recommendations.
• Support SEO, social, content, and conversion-oriented marketing efforts.
• Collaborate with design, content, and sales teams on campaign execution.
• Identify opportunities to improve engagement, retention, and ROI.

Requirements

• Strong understanding of analytics, audience targeting, and optimization.
• Experience with paid media platforms, reporting tools, and campaign workflows.
• Good communication skills and the ability to explain results clearly.
• A test-and-learn mindset with strong ownership of outcomes.

Job Information

Location

Lahore, Pakistan

Job Type

Full-Time

Posted On

03/13/2026

Experience

2-4 Years

Digital Marketing