Digital Marketing Manager

Khanewal; Lahore; On-site; PKR 1,200,000 - 2,000,000; Full time

Job summary

Allah Wale Foundation seeks a Digital Marketing Manager to lead its digital presence, content, campaigns, and fundraising efforts in Pakistan. You will drive community growth, manage web content, and coordinate content creation with design teams to deliver impactful campaigns.

The role requires 3–5 years in digital marketing, fluency in English and Urdu, and hands-on experience with Meta/Google/TikTok ads, SEO, and WordPress. NGO experience is valued and a strong data-driven mindset is essential.

Qualifications

• Bachelor's or Master's degree in Marketing, Communications, Mass Communication, Business or related field.
• Certifications in Google Ads, Meta Ads, SEO or Content Marketing are a plus.
• 3–5 years overall experience in digital marketing; NGO/education sector preferred.

Responsibilities

• Plan and execute paid and organic campaigns across major platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube).
• Manage AWF website, SEO, email marketing, and online newsletters.
• Develop content calendars and coordinate with design/video teams.
• Run donation and fundraising campaigns and report conversions.
• Build an online community and strengthen brand reputation.
• Track KPIs: reach, engagement, traffic, leads, and donations.

Skills

Copywriting

Data-driven decisions

Budget management

Campaign optimization

Social media strategy

English & Urdu

Education

Bachelor's or Master's in Marketing/Communications/Business

Tools

Meta Business Suite

Google Ads

TikTok Ads

Facebook/Instagram Ads

Canva

Adobe Creative Suite

WordPress

Mailchimp

Hootsuite/Buffer

GA4/Meta Insights/SEO tools

Job description

## Digital Marketing ManagerFull Job Details#### Job Description**Career Level:** Managerial **Total Positions:** 1## Job DescriptionAllah Wale Foundation is seeking a creative and data-driven **Digital Marketing Manager** to lead its digital presence, content, online campaigns, brand storytelling, community engagement, and fundraising initiatives.The role focuses on growing AWF's online community, increasing donations and partnerships, and turning the organization's mission into impactful digital campaigns.## Education* Bachelor's or Master's degree in: + ### Marketing + ### Communications + ### Mass Communication + ### Business + ### Related field* Certifications in **Google Ads, Meta Ads, SEO, or Content Marketing** will be an added advantage.## Experience**3–5 years**Candidates should have:* Minimum 2 years of experience in a digital marketing or leadership role.* Experience in NGO, education, youth-focused, or social-impact organizations preferred.* Proven experience managing Meta Ads, Google Ads, TikTok, and Instagram campaigns with measurable ROI.* Experience in content strategy, social media management, and community building.* Experience with email marketing, SEO, and website/WordPress management.* Experience in fundraising campaigns, donation drives, or advocacy marketing preferred.* Portfolio demonstrating campaigns with measurable results.## Key Responsibilities1. Plan and execute paid and organic campaigns across Facebook, Instagram, TikTok, LinkedIn, and YouTube.2. Manage AWF website, SEO, email marketing, and online newsletters.3. Develop content calendars and coordinate content creation with design/video teams.4. Run donation and fundraising campaigns and report conversions.5. Build an online community and strengthen brand reputation.6. Track KPIs including reach, engagement, website traffic, leads, and donations.## Key Skills Required* Strong copywriting skills in **English and Urdu**.* Ability to brief designers and video editors.* Hands-on experience with **Meta Business Suite, Google Ads, and TikTok Ads**.* Paid advertising and budget management.* **GA4, Meta Insights, and SEO tools**.* Data-driven decision-making.* Canva and Adobe Suite.* WordPress.* Mailchimp.* Hootsuite / Buffer.* Strong understanding of Gen-Z trends, Reels, and viral content.* Storytelling with empathy.* Commitment to social impact and safeguarding.## Ideal CandidateA creative and data-driven marketer who can:* Grow AWF's online community.* Increase donations and engagement.* Build impactful digital campaigns.* Promote youth-focused programs.* Create content that connects with audiences across Pakistan.## Application ProcessShortlisted candidates will be required to submit a **Digital Marketing Plan for AWF**, including:* 3 campaign ideas* ### Proposed budget* ### KPIs* Content pillars**Company Overview:** Allah Wale Foundation is a non-profit organization working in areas including food, clean water, health and nutrition, education, and community development in Pakistan. Its official careers page provides a career application facility.