Digital Marketing & Social Media Specialist

House of Leads; Lahore; On-site; PKR 420,000 - 660,000; Full time

Job summary

House of Leads, a Lahore-based digital marketing firm, seeks a Digital Marketing & Social Media Specialist to manage social media platforms, campaigns, content, and brand presence.

You will handle Meta Business Suite, Ads Manager, and cross-platform strategies while coordinating with creative teams to drive engagement, traffic, and leads.

Qualifications

• Practical experience in social media management and digital marketing.
• Hands-on knowledge of Meta Business Suite and Ads Manager.
• Strong understanding of major platforms (Facebook, Instagram, TikTok, YouTube, Pinterest).
• Knowledge of paid advertising, audience targeting, and budgets.

Responsibilities

• Manage multiple social media platforms and campaigns.
• Create, schedule, and publish engaging content.
• Monitor and optimize paid and organic performance.
• Track analytics, engagement, conversions, and leads.
• Prepare regular performance reports.
• Coordinate with creative and website teams for campaign execution.

Skills

Social media management

Content writing

Analytics

SEO basics

Tools

Meta Business Suite

Facebook Ads Manager

Canva

Job description

Job Description

House of Leads is a Lahore-based digital marketing and business growth company providing lead generation, web solutions, social media management, creative services, and practical digital strategies.

We are seeking a Digital Marketing & Social Media Specialist to manage social media platforms, paid advertising campaigns, content planning, audience engagement, and overall online brand presence.

Key Responsibilities

• Manage Facebook, Instagram, TikTok, YouTube, Pinterest, and other relevant social media platforms.
• Create, schedule, and publish engaging social media content.
• Manage Meta Business Suite and Meta Ads Manager campaigns.
• Develop social media growth and audience engagement strategies.
• Write captions, hashtags, promotional content, and marketing copy.
• Monitor and optimize paid and organic campaign performance.
• Conduct keyword research and basic SEO activities.
• Track analytics, engagement, conversions, and campaign results.
• Prepare regular performance reports.
• Coordinate with the creative and website teams for campaign execution.

Work Details

Full-time, on-site
Location: Lahore
Shift: 6:00 PM – 5:00 AM (Pakistan Time)

Job Specification

• Practical experience in social media management and digital marketing.
• Hands-on knowledge of Meta Business Suite and Ads Manager.
• Strong understanding of Facebook, Instagram, TikTok, YouTube, and other major platforms.
• Knowledge of paid advertising, audience targeting, campaign objectives, and budgets.
• Strong content writing, caption writing, and communication skills.
• Ability to analyze reach, engagement, traffic, conversions, and leads.
• Basic understanding of SEO and keyword research.
• Familiarity with Canva or similar content/design tools.
• Strong organization, creativity, attention to detail, and deadline management.