Social Media Marketing Manager

WWAH; Lahore; On-site; PKR 1,800,000 - 3,000,000; Full time

Job summary

WWAH in Lahore, Pakistan is seeking a Social Media Marketing Manager to lead planning and execution of social media strategies, strengthening brand visibility and audience engagement while supporting business goals. You will manage campaigns across multiple platforms and maintain a strong online presence.

The role requires hands-on experience with major platforms, strong analytics, and a creative, data-driven approach.

Qualifications

• H hands-on experience with major social media platforms (FB, IG, TikTok, LinkedIn).
• Strong knowledge of analytics and performance KPIs.
• Creative thinker with ability to develop engaging content ideas.
• Strategic planning and execution of high-impact social campaigns.
• Data-driven marketing decisions and reporting.

Responsibilities

• Manage and optimize social media accounts across platforms.
• Create and maintain content calendars.
• Develop engaging content with designers or creators.
• Monitor reach, engagement, and conversions.
• Run and optimize paid social campaigns.
• Identify trends and opportunities to boost brand awareness.

Skills

Social media strategy

Content creation

Analytics & KPIs

Campaign management

Time management

Collaboration

Job description

At WWAH, we simplify global admissions, empowering
students to achieve their international education goals.

Social Media Marketing Manager

Lahore

Full-Time

About WWAH

Worldwide Admissions Hub (WWAH) simplifies the study abroad search, application, and acceptance process by connecting international students, recruitment partners, and educational institutions on one intuitive & personalized platform. WWAH is a mission-driven, fast-growing organization that has been inspiring dedicated individuals for more than eight years to break down barriers to international education. We provide opportunities for team members to take their careers to new heights at a company that is deeply invested in their professional growth. Our six core values serve as the compass in our mission to Educate the World and form the foundation of our unique company culture. Built on a foundation of diversity, WWAH ensures that our team reflects the students we support from over 150 countries worldwide.

The Role:

As a Social Media Marketing Manager, you will lead the planning and execution of social media strategies to strengthen brand visibility, grow audience engagement, and support business goals. You will manage campaigns across multiple platforms and ensure the brand maintains a strong and consistent online presence.

What You'll Be Doing Every Day:

• Managing and optimizing all social media accounts (Facebook, Instagram, TikTok, LinkedIn, etc.)
• Creating and maintaining content calendars to plan posts effectively
• Developing engaging content and coordinating with designers or content creators
• Monitoring performance metrics such as reach, engagement, and conversions
• Running and optimizing paid social media campaigns
• Identifying trends, opportunities, and creative ideas to boost brand awareness

What You Bring to the Table:

• Hands-on experience with major social media platforms (FB, IG, TikTok, LinkedIn)
• Strong understanding of social media analytics and performance KPIs
• Creative thinking with the ability to develop unique, engaging content ideas
• Strategic mindset for planning and executing high-impact social campaigns
• Ability to analyze data and make data-driven marketing decisions
• Excellent communication, collaboration, and time-management skills