Growth-Driven Digital Marketing Manager for Social Impact

Khanewal

Lahore

On-site

PKR 1,200,000 - 2,000,000

Full time

6 days ago

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Job summary

Allah Wale Foundation seeks a Digital Marketing Manager to lead its digital presence, content, campaigns, and fundraising efforts in Pakistan. You will drive community growth, manage web content, and coordinate content creation with design teams to deliver impactful campaigns.

The role requires 3–5 years in digital marketing, fluency in English and Urdu, and hands-on experience with Meta/Google/TikTok ads, SEO, and WordPress. NGO experience is valued and a strong data-driven mindset is essential.

Qualifications

Bachelor's or Master's degree in Marketing, Communications, Mass Communication, Business or related field.
Certifications in Google Ads, Meta Ads, SEO or Content Marketing are a plus.
3–5 years overall experience in digital marketing; NGO/education sector preferred.

Responsibilities

Plan and execute paid and organic campaigns across major platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube).
Manage AWF website, SEO, email marketing, and online newsletters.
Develop content calendars and coordinate with design/video teams.
Run donation and fundraising campaigns and report conversions.
Build an online community and strengthen brand reputation.
Track KPIs: reach, engagement, traffic, leads, and donations.