Digital Communications & Fundraising Officer

Dosti Welfare; Peshawar City Tehsil; On-site; PKR 600,000 - 900,000; Full time

Job summary

DOSTI Welfare Organization invites applications for a Digital Communications & Fundraising Officer to enhance our digital presence, manage donor communications, and run online fundraising campaigns. The role involves content creation, CMS updates, and cross-functional collaboration with designers and program teams.

The ideal candidate will have 3+ years in digital campaigns, strong English writing, and experience with NGO fundraising tools.

Qualifications

• Minimum 3 years of relevant professional experience; candidates with 4–5 years preferred.
• NGO/INGO or nonprofit sector experience advantageous.
• Experience in Digital Communications, Social Media Management, Content Writing, Website Content Management is required or strongly preferred.

Responsibilities

• Develop and manage content calendars for DOSTI and associated initiatives.
• Publish content across Facebook, Instagram, LinkedIn, YouTube, and other platforms.
• Write captions, descriptions, hashtags, CTAs, and campaign messages.
• Coordinate with designers and media team for graphics, videos, and campaign materials.
• Plan content around national/international days and events; update visuals.
• Update website content (program pages, news, blogs, stories).
• Develop and circulate newsletters, updates, and reports.
• Maintain donor communication system and segment donors by cause/project.
• Send personalized donor updates via official channels (education, water, emergency).
• Develop fundraising campaigns with stories, targets, CTAs, media, and donor updates.
• Manage campaigns on Donorbox, GlobalGiving, and other platforms per policy.
• Update fundraising campaigns with progress, field stories, and impact reports.
• Monitor campaign performance, donor engagement, website traffic, and analytics.

Skills

Digital Communications

Social Media Management

Content Writing

Website Content Management

Donor Communications

Newsletters & Reporting

Campaign Analytics

Campaign Development

Education

Marketing / Digital Marketing

Business Administration

English / Communications

Master’s degree (advantage)

Tools

WordPress

Canva

Meta Business Suite

Google Workspace

CRM systems

Donorbox

GlobalGiving

Job description

DOSTI Welfare Organization is seeking a dynamic and results-oriented Digital Communications & Fundraising Officer to manage and strengthen the organization’s digital presence, donor communications, website content, and online fundraising initiatives.

We are looking for someone who can go beyond simply managing social media, a professional who can transform our programs, field activities, and impact into engaging digital content, meaningful donor communication, and effective fundraising campaigns.

Key responsibilities

The selected candidate will be responsible for:

• Develop and manage monthly/weekly digital content calendars for DOSTI and associated initiatives.
• Plan and publish content across Facebook, Instagram, LinkedIn, YouTube, and other relevant digital platforms.
• Write professional captions, descriptions, hashtags, calls-to-action, and campaign messages.
• Coordinate with graphic designers, photographers, and the media production team to develop required graphics, videos, reels, stories, and campaign materials.
• Plan content around relevant national and international days, events, and awareness campaigns, including timely updates of profile and cover visuals.
• Manage and regularly update website content, including program pages, news, blogs, success stories, activities, and impact updates.
• Develop and circulate weekly newsletters, monthly updates, impact stories, and communication reports.
• Maintain a structured donor communication and engagement system, segmenting donors according to the causes/projects they support.
• Send relevant and personalized updates to donors through official communication channels, ensuring that education donors receive education updates, water-project donors receive water-project updates, emergency donors receive relevant emergency-response updates, etc.
• Develop compelling online fundraising campaigns, including campaign titles, stories, funding targets, calls-to-action, photographs/videos, impact information, and donor updates.
• Manage and monitor campaigns on platforms such as Donorbox, GlobalGiving, and other suitable crowdfunding/fundraising platforms, subject to organizational eligibility and approval.
• Regularly update fundraising campaigns with progress, field stories, photographs, results, and impact reports.
• Monitor campaign performance, donor engagement, website traffic, and social-media analytics, and recommend improvements.
• Handle and maintain records of inbound digital communications and inquiries received through official WhatsApp, social media, website, and other communication channels, and coordinate with relevant departments for timely responses.
• Maintain appropriate privacy, consent, and safeguarding standards while publishing beneficiary stories, photographs, and donor information.
• Prepare weekly and monthly performance reports covering digital reach, engagement, donor communications, fundraising campaigns, inquiries, and results.

Qualification

• Marketing / Digital Marketing
• Business Administration
• English / Communications
• or another relevant discipline.

A relevant Master’s degree will be considered an advantage.

Experience

Minimum 3 years of relevant professional experience; candidates with 4 to 5 years of strong hands-on experience will be preferred.

Previous experience with an NGO/INGO, nonprofit organization, development sector, CSR program, social enterprise, or fundraising organization will be a strong advantage.

Candidates must demonstrate hands-on experience in at least four of the following areas:

• Digital Communications
• Social Media Management
• Content Writing
• Website Content Management
• Donor Communications
• Newsletters & Reporting
• Campaign Analytics

Required skills

The ideal candidate should have:

• Excellent written English and strong communication skills.
• Strong content and storytelling abilities.
• Ability to write for different audiences, including donors, beneficiaries, partners, and the general public.
• Professional understanding of Facebook, Instagram, LinkedIn, YouTube, and other digital channels.
• Understanding of digital fundraising, donor engagement, and donor retention.
• Ability to develop compelling fundraising appeals and campaign stories.
• Basic working knowledge of WordPress or similar CMS platforms.
• Familiarity with Canva, Meta Business Suite, Google Workspace/MS Office, and related digital tools.
• Understanding of social-media and website analytics and performance reporting.
• Ability to coordinate effectively with graphic designers, videographers, program teams, and management.
• Ability to manage multiple campaigns and deadlines independently.

Experience with Donorbox, GlobalGiving, CRM systems, email-marketing tools, or similar fundraising platforms will be considered an advantage.

Languages: Excellent written English is essential. Strong Urdu communication is required. Pashto will be an advantage.

Applicants must submit samples or links demonstrating previous work, preferably including social-media campaigns, content writing, website/blog content, newsletters, donor communications, or fundraising campaigns.

Applications without relevant work samples/portfolio may not be shortlisted.

Selection process

Shortlisted candidates will be required to complete a practical assessment covering digital content development, donor communication, and online fundraising before the final interview.