Digital Marketing Manager (6-8 Yrs) – Lahore | Datum Labs

The Briefed; Lahore; On-site; PKR 3,000,000 - 4,500,000; Full time

Job summary

Datum Labs in Johar Town, Lahore is seeking an experienced Digital Marketing Manager to lead our digital strategy and drive brand growth, lead generation, and customer engagement.

You will manage campaigns across channels and lead a team to deliver measurable results. A strong track record in multi-channel campaigns and analytics is required.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 6-8 years of digital marketing experience with some leadership responsibility.
• Proven track record of running successful multi-channel campaigns.
• Strong knowledge of SEO/SEM, social media marketing, email marketing and analytics tools.

Responsibilities

• Plan, execute, and manage digital marketing strategies across SEO, paid ads, email, social media, and content.
• Manage budgets and run paid campaigns on Google Ads, Meta, and LinkedIn.
• Lead lead generation efforts and optimize the conversion funnel.
• Oversee content planning in collaboration with the creative team.
• Track, analyze, and report on campaign performance using tools like Google Analytics.
• Use data to improve ROI and make strategic decisions.
• Lead, mentor, and manage the marketing team and external vendors.
• Research market trends, competitors, and new growth opportunities.

Skills

Leadership

Digital Marketing

Analytics

SEO/SEM

Budget Management

Team Mentoring

Education

Bachelor's degree in Marketing or related

Tools

Google Analytics

CRM tools

Marketing automation

Google Ads

Job description

Digital Marketing Manager

Company: Datum Labs

Location: Johar Town, Lahore

Work Mode: On-Site

Experience: 6-8 years

About the Role

We are looking for an experienced Digital Marketing Manager to lead our digital strategy and drive brand growth, lead generation, and customer engagement. You will manage campaigns across channels and lead a team to deliver measurable results.

Responsibilities

• Plan, execute, and manage digital marketing strategies across SEO, paid ads, email, social media, and content
• Manage budgets and run paid campaigns on Google Ads, Meta, and LinkedIn
• Lead lead generation efforts and optimize the conversion funnel
• Oversee content planning in collaboration with the creative team
• Track, analyze, and report on campaign performance using tools like Google Analytics
• Use data to improve ROI and make strategic decisions
• Lead, mentor, and manage the marketing team and external vendors
• Research market trends, competitors, and new growth opportunities

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 6-8 years of experience in digital marketing, with some experience in a leadership role
• Proven track record of running successful multi-channel campaigns
• Strong knowledge of SEO/SEM, social media marketing, email marketing and analytics tools
• Experience with marketing automation and CRM tools
• Strong analytical, communication, and leadership skills
• Creative mindset with attention to detail
• Experience in a tech or B2B environment is a plus