Growth-Driven Digital Marketing Manager

Carpe Diem; Karachi Division; On-site; PKR 1,800,000 - 3,000,000; Full time

Benefits offered by this job

Communication

Health Insurance

Incentive Bonus

Leaves

Medical

Job summary

Carpe Diem, an IT & software development firm based in Karachi, seeks a Digital Marketing Manager to lead strategy, execution, and measurement of performance-driven campaigns that support client growth and brand presence.

You will own multi-channel paid media, SEO, content, email, and social programs, mentor a team, collaborate with clients, and present ROI-focused insights to stakeholders.

Qualifications

• Minimum 4 years of relevant digital marketing experience with campaign ownership.
• Proven experience planning multi-channel paid media campaigns (Google Ads, Meta Ads).
• Hands-on analytics with Google Analytics/GA4, GTM and dashboards.
• Solid understanding of SEO, on-page optimization, and technical SEO.
• Experience with CRO, A/B testing, landing page optimization, and experiments.
• Familiarity with email marketing platforms and lead nurturing.
• Proficiency in campaign setup, tracking, reporting, and insights.
• Strong project management and cross-functional coordination.
• Excellent communication and stakeholder management.

Responsibilities

• Develop and own end-to-end digital marketing strategies across paid, SEO, content, email, and social channels to drive leads and growth.
• Plan, launch, and optimize paid campaigns with KPIs, budget allocation, and performance reporting.
• Coordinate with media buying, creative, and development teams for landing pages and assets.
• Implement analytics, attribution, and dashboards to measure ROI and inform decisions.
• Lead campaign optimization, CRO, and A/B testing to improve performance.
• Present performance reports and recommendations to senior stakeholders or clients.

Skills

Campaign ownership

Digital marketing

Cross-functional coordination

Communication

Project management

Data-driven decision making

Stakeholder management

A/B testing

Lead nurturing

Tools

Google Analytics/GA4

Google Tag Manager

Looker Studio

SEO tools

UTM tracking

Job description

Carpe Diem, an IT & software development firm based in Karachi, seeks a Digital Marketing Manager to lead strategy, execution, and measurement of performance-driven campaigns that support client growth and brand presence.

You will own multi-channel paid media, SEO, content, email, and social programs, mentor a team, collaborate with clients, and present ROI-focused insights to stakeholders.