Digital Marketing Executive

Packzeo; Karachi Division; On-site; PKR 350,000 - 600,000; Full time

Benefits offered by this job

Gratuity

Job summary

Packzeo, based in Karachi, is seeking a Digital Marketing Executive to plan and execute digital campaigns across paid and organic channels to drive leads and e-commerce orders.

You will create engaging content, manage social platforms, run paid campaigns, track performance with Google Analytics, and report on insights to improve tactics in a hands-on, on-site, full-time role.

Qualifications

• Experience: Minimum 2 years practical experience in digital marketing.

Responsibilities

• Plan and execute digital marketing campaigns across paid and organic channels (social media, search, display, email) to drive leads and e-commerce orders.
• Create, edit and publish engaging content for social platforms and the company website to improve brand awareness and customer engagement.
• Manage social media accounts, build content calendars, and interact with followers to grow audience and community.
• Run paid social campaigns (Facebook Ads Manager or equivalent) and support Google Ads activity; set up tracking, UTM tagging, and monitor campaign performance.
• Use analytics (Google Analytics) to monitor performance, run A/B tests, interpret metrics and recommend data-driven improvements.
• Optimize content for basic on-page SEO and assist with packaging imagery; brief designers and edit creative assets.
• Prepare reports on campaign performance and contribute to continuous improvement of marketing tactics.

Skills

Content creation

Copywriting

Analytical mindset

Community management

Brand awareness

Tools

Facebook

Instagram

LinkedIn

Facebook Ads Manager

Google Analytics

UTM tagging

Job description

Job Description

We are hiring a Digital Marketing Executive to plan and execute digital campaigns and support content and brand development for a packaging solutions company based in Karachi.

The role is on-site, full-time, and requires hands-on execution across paid and organic channels to drive leads and e-commerce orders.

Key responsibilities include:

• Plan and execute digital marketing campaigns across paid and organic channels (social media, search, display, email) to drive leads and e-commerce orders.
• Create, edit and publish engaging content for social platforms and the company website to improve brand awareness and customer engagement.
• Manage social media accounts, build content calendars, and interact with followers to grow audience and community.
• Run paid social campaigns (Facebook Ads Manager or equivalent) and support Google Ads activity; set up tracking, UTM tagging, and monitor campaign performance.
• Use analytics (Google Analytics) to monitor performance, run A/B tests, interpret metrics and recommend data-driven improvements.
• Optimize content for basic on-page SEO and assist with packaging imagery; brief designers and edit creative assets.
• Prepare reports on campaign performance and contribute to continuous improvement of marketing tactics.

Job Specification

• Experience: Minimum 2 years practical experience in digital marketing.
• Platforms & Tools: Facebook, Instagram, LinkedIn content creation and scheduling; Facebook Ads Manager (or equivalent); basic Google Ads exposure; Google Analytics; UTM tagging.
• Technical: Basic on-page SEO; A/B testing; campaign tracking and performance reporting.
• Content & Creative: Strong copywriting and visual sense; ability to brief designers and edit assets; experience with short-form video content is a plus.
• Software: Comfortable with MS Office; basic image editing tools (Canva, Photoshop or similar).
• Other: Experience using content calendars, community management, customer engagement best practices; analytical mindset.

Job Rewards and Benefits

• Gratuity