Business Development Officer - Institutional & HORECA Sales

S.S International - Yousuf Rice; Karachi Division; On-site; PKR 669,600 - 1,116,000; Full time

Job summary

Yousuf Rice (S.S. International) seeks a proactive B2B sales professional to grow recurring revenue across Karachi by developing institutional, HORECA, corporate, wholesale, dealer and distributor accounts.

This on-site role involves field activity across Karachi with regular travel, coordinating with internal teams for order fulfillment and account servicing.

Qualifications

• Must have experience in institutional sales and business development.
• Experience in HORECA sales (hotels, restaurants, caterers).
• Proven track record in B2B sales and strategic account development.
• Experience in dealer and distributor network development.
• FMCG or food distribution channel experience.

Responsibilities

• Prospect, qualify and onboard new accounts across institutional, HORECA, corporate, wholesale, dealer and distributor channels.
• Build and maintain relationships with owners, procurement managers, and senior executives.
• Understand customer product, volume, pricing, payment and delivery requirements.
• Prepare and present product proposals, samples and commercial terms; conduct product presentations and sampling.
• Manage full business development cycle: prospecting, sampling, negotiations, follow-ups and closures.
• Secure long-term supply agreements and grow recurring revenue.
• Perform field work and travel within Karachi; may require use of personal transport.

Skills

Lead generation

Account management

Sales forecasting

Negotiation

Relationship management

Job description

Job Description

Company: Yousuf Rice (S.S. International)

Role Summary

• Responsible for creating and growing recurring B2B revenue channels across Karachi by developing institutional, HORECA (hotels, restaurants, caterers), corporate, wholesale, dealer, and distributor accounts.
• On-site role with field activity across Karachi; requires regular travel within the city.
• Coordinate with internal teams for order fulfillment and account servicing.

Key Responsibilities

• Prospect, qualify and onboard new accounts across institutional, HORECA, corporate, wholesale, dealer and distributor channels.
• Build and maintain relationships with owners, procurement managers, and senior executives.
• Understand customer product, volume, pricing, payment and delivery requirements.
• Prepare and present product proposals, samples and commercial terms; conduct product presentations and sampling.
• Manage full business development cycle: prospecting, sampling, negotiations, follow-ups and closures.
• Secure long-term supply agreements and grow recurring revenue.
• Perform field work and travel within Karachi; may require use of personal transport.

Job Specification

• Must-have experience:
  • Institutional sales and business development
  • HORECA sales (hotels, restaurants, caterers)
  • B2B sales and strategic account development
  • Dealer and distributor network development
  • FMCG or food distribution channel experience
• Core skills:
  • Lead generation, prospecting, and account mapping
  • Key account and client relationship management
  • Sales pipeline management, forecasting, and reporting
  • Strong negotiation and commercial proposal skills
• Operational / other:
  • Product presentation, sampling, and proposal development
  • Territory management and planning
  • Ability to work independently in the field and coordinate with internal teams
  • Knowledge of Karachi institutional, HORECA, wholesale, and FMCG markets
  • Own motorcycle or transport preferred