Area Sales Manager

Shan Foods Private Limited; Sargodha Division; On-site; PKR 1,800,000 - 3,200,000; Full time

Job summary

Shan Foods Private Limited in Pakistan is seeking an Area Sales Manager to oversee sales operations in a defined geographic region, drive growth, and strengthen market presence.

You will lead a team of Territory Sales Managers, implement strategies, manage budgets, and build strong relations with distributors and retailers to achieve targets.

Qualifications

• Bachelor’s or Master’s degree from an accredited local or foreign institute.
• 3–5 years of FMCG sales experience.
• Leadership and strong communication skills.
• Customer orientation and market awareness.
• Ability to plan, organize, and analyze.
• Integrity and proactive mindset.
• Excellent relationship-building with clients and partners.

Responsibilities

• Create and implement sales strategies to meet targets and grow market share.
• Generate sales through Territory Sales Managers to meet or beat targets.
• Present performance reports to senior management and suggest improvements.
• Monitor expenses and ensure alignment with budgets.
• Develop an efficient distribution network to ensure product availability.
• Build relationships with key clients, distributors, and trade partners.

Skills

Leadership

Communication

Interpersonal skills

Customer orientation

Planning

Organizing

Problem solving

Integrity

Market orientation

Initiative

Education

Bachelor’s or Master’s degree

Job description

Get to know us

At Shan Foods, we get it - food isn’t just fuel, it’s connection, culture, and convenience. As a global food brand, we’re bringing real flavor to kitchens worldwide and making meals simpler, tastier, and more fun. We’re more than just spices - we’re a team of creators, learners, and doers. At Shan, you’ll grow, evolve and help shape what the future of food looks & tastes like.

Shan Foods is a global equal opportunity employer, offering top of the line compensation & benefits, an inclusive working environment and avenues for growth. We believe in growing together and constantly learning from everyone around us. Our people are not only driving the business, they are all contributing towards the growth of the food industry worldwide.

Let's give you a quick sneak peek into the life of an Area Sales Manager

As an Area Sales Manager you will oversee and drive sales operations within a specific geographic area. This role is crucial for driving sales growth, enhancing market presence, and ensuring the overall success of the company’s sales initiatives in the designated area.

Location

Sahiwal, Pakistan

Things you will be doing as an Area Sales Manager

• Create and implement effective sales strategies to achieve sales targets and increase market penetration
• Generate sales of company products in the area through a team of Territory Sales Managers to achieve or exceed the annual sales targets
• Prepare & present sales reports of performance metrics to senior management, suggesting improvements where necessary
• Monitor expenses and ensure adherence to financial targets
• Manage the sales budget effectively ensuring efficient allocation of resources
• Develop and maintain an efficient distribution network to ensure the comprehensive availability of company’s products and services to achieve or exceed the sales targets
• Build and maintain strong relationships with key clients and stakeholders, Distribution Partners, Trade Partners etc.
• Provide distributors and customers with information about new or improved products and services to improve sales
• Work closely with Trade Marketing, Sales Operations and Sales Control functions to enhance sales effort
• Lead, train and motivate a team of sales representatives to ensure high performance and goal achievement
• Provide guidance to TSMs / DSFs daily, weekly, monthly and quarterly in accordance with the formulated strategies
• Train and Develop TSMs and DSRs on sales operations, stake-holders Management & Other Sales related soft skills (e.g Steps of Call, 7Cs of communication, etc.)

What we are looking for in you?

• A minimum of bachelor’s or master’s degree or equivalent from any accredited local or foreign institute
• At least 3-5 years of experience in FMCG Sales
• Leadership Skills
• Communication and Interpersonal Skills
• Customer Orientation
• Planning and Organizing
• Problem Solving and Analytical Skills
• Integrity
• Market Orientation
• Initiative and Drive