Sr. Territory Sales Manager - Peshawar

PepsiCo; Islamabad; On-site; PKR 2,400,000 - 4,200,000; Full time

Job summary

PepsiCo Inc. is seeking a dynamic Sales Lead to guide the sales team and large-scale distributors in deploying company strategies. You will develop local business plans, train and motivate the team to reach short-term objectives and long-term goals.

Responsibilities include setting SMART targets, expanding market share, monitoring performance, and ensuring accurate financial data across the territory. A strong leadership presence and proficiency in MS Office are essential.

Qualifications

• University degree (BA) required or equivalent.
• 2–4 years in a similar capacity.
• Strong leadership and people management abilities.
• Excellent written and verbal communication skills.
• Able to prioritize and manage multiple tasks efficiently.
• Sense of urgency to deliver results.
• Proficient in MS Office suite, especially Excel & PowerPoint.
• Strong teamwork and collaboration skills.
• Analytical thinking and problem-solving capabilities.

Responsibilities

• Set clear, SMART objectives and cascade plans to territory teams.
• Estimate potential growth and create plans to increase market share per category.
• Execute action plans to territory teams and monitor progress.
• Aim for monthly and quarterly volume targets as well as brand & pack deliverables.
• Review progress in weekly meetings and take corrective actions.
• Ensure accurate flow of information to ASM/ZSM for strategic decisions.
• Monitor trade discounts and distributor ROI month over month.
• Implement quality controls at distributor outlets (FIFO, stock numbers).
• Track depot sales and support ASM/ZSM in strategic monthly planning.
• Identify untapped channels and new towns to improve market share.
• Develop team capability to address partner stability and explore new GTM models.
• Propose promotions with positive financial impact via brand plan rationalization.
• Conduct market intelligence and competitor analysis to respond effectively.
• Ensure smooth execution of new product initiatives and merchandizing priorities across territories.
• Suggest improvements to sales processes, data tracking, payments, and supply chain.

Skills

Leadership

People management

Communication

MS Office

PowerPoint

Excel

Prioritization

Team player

Multi-tasking

Analytical skills

Education

Bachelor's degree

Tools

MS Office

Excel

PowerPoint

Job description

Overview

To lead the sales team/large scale distributors in deploying company strategies and develop plans to address local business needs. Train and motivate the team to achieve short term company objectives and long-term organizational goals.

Responsibilities

• Set clear and SMART objectives to ensure delivery of AOP and Strat Plan in line with Regional goals and cascade locally to territory team.
• Estimate and analyze category development potential for each category within FLP and create subsequent plans to consistently grow shares in each category.
• Implement & cascade action plan to territory team to execute counter strategies.
• Responsible to achieve monthly and quarterly volume targets as well as target brand & pack deliverables.
• Review progress as objectives at weekly meetings and take corrective action as appropriate.
• Ensure smooth flow of information to ASM/ZSM to aid strategic decision making & ensure all financial & sales data is factually correct.
• Monitor & manage trade discounts with TS month on month.
• Monitor & track distributor ROI and propose suggestions to leverage on distributor profitability.
• Implement quality & control measures at distributor outlets - FIFO, stock numbers etc.
• Responsible for depot sales tracking & to assist ASM/ZSM in strategic planning against data gathered on a monthly basis.
• Accountable for improving market share through identification of untapped channels, new towns, brand and pack size & optimal rack productivity.
• Develop team capability to address channel partner stability related concerns, by evolving alternate GTM mechanisms.
• Analyze & propose promotions with positive financial impact through rationalization of brand plans.
• Market intelligence & competitor analysis – Monitor competitor activity and identify response plan in liaison with ASM.
• Ensure smooth execution of all new product initiatives against regional business strategy.
• Ensure execution of all merchandizing, display & operational priorities across territories.
• Propose ways to improve existing sales processes- data tracking, payment methods, supply chain etc.
• Develop ways to improve process efficiency with distributor and retailer through liaison with all stakeholders.
• Maintain a regular physical presence in the territory to ensure understanding of internal and external customer needs.
• Assess and track team capability through ongoing feedback, regular review meetings & KPI tracking.
• Conduct core skills assessment with DRs and DSRs to ensure strong coaching and selling skills.
• Conduct field training to ensure market excellence in all areas.

Qualifications

• University Graduate (BA).
• Preferably 2-4 years in similar capacity.
• Strong leadership skills, People Manager and Problem Solver.
• Written and verbal communication skills.
• Prioritization skills.
• Sense of urgency to get results.
• Proficient use of MS Office needed. Frequent work on complex excel & Power Point applications.
• Strong team player.
• Multi- tasking ability.
• Proficient in maintaining speed in work.
• Analysis and control.