Area Sales Manager Karachi

Flora Food Group; Karachi Division; On-site; PKR 1,200,000 - 2,000,000; Full time

Job summary

Flora Food Group seeks an Area Sales Manager in Karachi to lead the local sales team, drive targets, and expand distributor and retail partnerships. You will ensure product availability and visibility, monitor distributor health, and execute regional strategies to grow market share in a competitive FMCG landscape.

You will analyze data, negotiate effectively, and foster collaboration with supply chain and partners to sustain growth while upholding Flora Food Group's commitment to quality and

Qualifications

• Strong leadership experience managing sales teams and distributor networks in the FMCG sector.
• Skilled in negotiation, communication, and data analysis.
• Ability to work under pressure and deliver results.
• Genuine interest in food culture and consumer trends.

Responsibilities

• Develop and execute sales plans that align with regional strategy to meet monthly, quarterly, and annual targets.
• Lead and manage a team of Distribution Sales Representatives, driving their performance and growth.
• Build and maintain strong relationships with distributors, retailers, and trade partners to ensure market coverage and execution.
• Monitor distributor health including return on investment, inventory levels, claims, and credit management.
• Conduct regular market visits to assess product availability, visibility, pricing, and competitor activity, ensuring trade promotions and merchandising guidelines are followed.

Job description

Job Description:

Area Sales Manager - Karachi

Location: Karachi, Pakistan

Why this role matters

In your first year as Area Sales Manager, you will lead the Karachi sales team to meet ambitious sales targets and drive the 3+1 growth objectives. This role is crucial for strengthening our presence in a key market, ensuring our products reach kitchens across Karachi with the right availability and visibility. By building strong distributor and retail partnerships, you will help Flora Food Group deliver better food solutions that meet the needs of diverse consumers in this vibrant city. Your leadership will directly impact how our culinary essentials reach more tables, supporting our mission to create delicious, nutritious, and reliable food experiences.

What you'll do

• Develop and execute sales plans that align with regional strategy to meet monthly, quarterly, and annual targets.
• Lead and manage a team of Distribution Sales Representatives, driving their performance and growth.
• Build and maintain strong relationships with distributors, retailers, and trade partners to ensure market coverage and execution.
• Monitor distributor health including return on investment, inventory levels, claims, and credit management.
• Conduct regular market visits to assess product availability, visibility, pricing, and competitor activity, ensuring trade promotions and merchandising guidelines are followed.

Performance

You will own the sales results for the Karachi territory, delivering on primary and secondary sales targets and key performance indicators. Your data-driven approach will enable timely decisions that improve distributor effectiveness and market execution. By managing your team and resources efficiently, you will contribute to sustained business growth and operational excellence in a competitive FMCG landscape.

Care

This role reports to the Regional Sales Manager - North & Central Region and involves leading a dedicated sales team focused on the Karachi market. You will collaborate closely with supply chain and trade partners to ensure smooth stock planning and delivery. Your leadership will foster a culture of accountability, compliance, and long-term partnership building, reflecting Flora Food Group's commitment to doing the right thing for our people, partners, and consumers.

Passion

You will bring a genuine enthusiasm for the FMCG sector and a deep understanding of Karachi’s food culture and consumer preferences. Your curiosity about market trends and competitor activity will fuel innovative sales strategies that raise the bar for product availability and consumer satisfaction. Your role is vital in ensuring that our culinary essentials meet the evolving tastes and nutritional needs of the communities we serve.

About you

You have strong leadership experience managing sales teams and distributor networks in the FMCG sector, with a solid grasp of Karachi’s market dynamics. You are skilled in negotiation, communication, and data analysis, using insights to drive sales performance and team development. Your ability to work under pressure and deliver results reflects your commitment to excellence. You take pride in leading with integrity and fostering collaboration across functions.

You are genuinely interested in food culture and curious about how consumer behaviour and future food trends shape innovation. You understand that strong brands are built by anticipating what's next in taste, nutrition and functionality, and by translating insight into meaningful consumer experiences.

Where this could lead to

Success in this role typically leads to broader regional sales leadership opportunities within Flora Food Group. Over time, you could progress to managing larger territories or cross-functional teams, deepening your impact on the company’s growth and market presence.

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.