ASO & App Growth Executive (iOS/Android)

PentaLoop; Lahore; On-site; PKR 800,000 - 1,200,000; Full time

Job summary

PentaLoop in Lahore is seeking a passionate ASO & App Growth Executive who lives and breathes mobile apps. You will drive discovery, user acquisition, conversion, monetization, retention, and growth across our iOS and Android apps.

You should love experimentation, data-driven decision making, and challenging conventional thinking to improve app performance.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.
• 1–3 years of hands-on ASO or mobile app growth experience.
• Strong knowledge of Apple Search Ads and CPPs.
• Experience with ASO tools such as AppFigures, AppTweak, Sensor Tower, Mobile Action, App Radar.
• Strong keyword research, ranking analysis, and competitor intelligence.
• Experience with Google Analytics 4, Firebase Analytics, App Store Connect Analytics.
• Understanding of subscription-based apps, monetization, and retention.

Responsibilities

• Develop and execute ASO strategies to improve visibility and organic installs.
• Conduct in-depth keyword research, localization, and ranking tracking.
• Manage and optimize Apple Search Ads campaigns including CPPs and bid optimization.
• Optimize App Store metadata to maximize conversion rates.
• Analyze App Store Connect and Google Play performance and suggest improvements.
• Study user acquisition funnels and behavior with analytics tools.
• Identify bottlenecks affecting conversion, retention, and monetization.
• Design and analyze A/B tests for store creatives, onboarding, pricing, and paywalls.
• Collaborate with Product, Design, and Development to improve UX and metrics.
• Experiment with new monetization models and subscription strategies.
• Track market trends and competitors to identify growth opportunities.
• Prepare performance reports with data-backed recommendations.

Skills

ASO

App Growth

Keyword research

Apple Search Ads

CPPs

Analytics

A/B testing

Localization

Data analysis

Communication

Education

Bachelor's degree in Marketing, Business Administration, Computer Science, or related field

Tools

AppFigures

AppTweak

Sensor Tower

Mobile Action

App Radar

Job description

We are Hiring a passionateASO& App Growth Executivewho lives and breathes mobile apps. This role goes beyond traditional App Store Optimization—you will work on app discovery, user acquisition, conversion optimization, monetization, retention, and growth strategies across our portfolio of iOS and Android applications.

We are looking for someone who enjoys experimenting, challenges conventional thinking, and relies on data and conviction rather than simply following industry trends. If you enjoy analyzing user behavior, testing new ideas, and continuously improving app performance, we'd love to hear from you.

Key Responsibilities

• Develop and execute App Store Optimization (ASO) strategies to improve app visibility, keyword rankings, and organic installs.
• Perform in-depth keyword research, competitor analysis, keyword discovery, localization, and ranking tracking using professionalASOtools.
• Manage and optimize Apple Search Ads campaigns, including:
  • Campaign structure
  • CPPs (Custom Product Pages)
  • Keyword expansion and optimization
  • Bid optimization
  • Search Match analysis
  • CPA and ROAS improvement
• Optimize App Store metadata including titles, subtitles, descriptions, keywords, screenshots, preview videos, and icons to maximize conversion rates.
• Analyze App Store Connect and Google Play Console performance metrics and recommend actionable improvements.
• Study user acquisition funnels and user behavior using Google Analytics, Firebase Analytics, App Store Analytics, and other tracking tools.
• Identify bottlenecks affecting app conversion, retention, subscriptions, and monetization.
• Design, execute, and analyze A/B tests for store creatives, onboarding flows, pricing strategies, and subscription paywalls.
• Work closely with Product Managers, Designers, and Developers to improve user experience and business metrics.
• Continuously experiment with new app monetization models, subscription strategies, pricing experiments, and revenue optimization opportunities.
• Track market trends, competitor apps, and emerging App Store algorithm changes to identify growth opportunities.
• Prepare performance reports with clear recommendations backed by data.

Required Skills & Experience

• Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.
• 1–3 years of hands-on experience in App Store Optimization (ASO) or Mobile App Growth.
• Good understanding of Apple Search Ads campaign management.
• Familiarity with Custom Product Pages (CPPs) and their role in improving campaign performance.
• Experience usingASOtools such as AppFigures, AppTweak, Sensor Tower, Mobile Action, App Radar, or similar platforms.
• Strong understanding of keyword research, keyword discovery, ranking analysis, and competitor intelligence.
• Experience with Google Analytics 4, Firebase Analytics, App Store Connect Analytics, or similar analytics platforms.
• Good understanding of subscription-based mobile apps, user retention, monetization strategies, and conversion optimization.
• Strong analytical mindset with the ability to derive actionable insights from data.
• Excellent communication and presentation skills.
• Curiosity, creativity, and willingness to continuously learn and experiment.

Preferred Qualifications

• Experience managing Apple Search Ads campaigns independently.
• Understanding of mobile attribution platforms such as AppsFlyer or Adjust.
• Experience with A/B testing tools and experimentation frameworks.
• Knowledge of App Store Review Guidelines and App Store Optimization best practices.
• Experience working on subscription-based mobile applications.

What We Are Looking For

• Someone who thinks independently and is willing to challenge assumptions using data.
• Someone who enjoys experimenting rather than simply following industry trends.
• A problem solver who is passionate about mobile app growth.
• Someone who is curious about user psychology and enjoys understanding why users install, subscribe, retain, or churn.
• A growth-oriented individual who takes ownership and continuously looks for ways to improve app performance.

Location:Lahore (On-site)