Tag Management & Conversion Analytics Specialist

GrowthAssistant, LLC; Philippines; Remote; PHP 1,274,000 - 2,293,000; Full time

Benefits offered by this job

Fully Remote

Health Coverage (HMO) after 90 days

Paid Holidays & PTO

Parental leave

Bonuses for referrals

Job summary

GrowthAssistant is hiring a Performance Tracking & Tag Management Specialist for a fully remote role serving B2B software clients. You will own Google Tag Manager implementation, QA, and conversion-tracking audits across multiple platforms, while auditing scripts and documenting findings.

You will collaborate with the Head of Growth and Marketing Manager to align events with client objectives and perform regular site performance assessments with the client development team.

Qualifications

• 5+ years in GTM management and tag implementation.
• Experience with conversion tracking across multiple platforms.
• QA-focused with ability to identify data discrepancies.
• Experience collaborating with marketing and development teams.

Responsibilities

• Implement, QA, and maintain GTM tags, triggers, and pixels across client sites.
• Audit conversion tracking configurations in Google Ads, Meta Ads, and Bing Ads.
• Validate lead events such as form fills and purchases.
• Coordinate with Head of Growth and Marketing Manager on metrics and events.
• Document scripts, tools, firing rules, and recommendations.
• Conduct site performance assessments and report core KPIs with improvement plans.

Skills

GTM expertise

Agency experience

Conversion tracking

QA discipline

Cross-functional collaboration

Documentation

Tools

GA4

Google API

HubSpot

Salesforce

Job description

GrowthAssistant is hiring a Performance Tracking & Tag Management Specialist for a fully remote role serving B2B software clients. You will own Google Tag Manager implementation, QA, and conversion-tracking audits across multiple platforms, while auditing scripts and documenting findings.

You will collaborate with the Head of Growth and Marketing Manager to align events with client objectives and perform regular site performance assessments with the client development team.