Digital Marketing Specialist

One Visaya Gaming Corporation; Taguig; On-site; PHP 1,772,002 - 2,953,337; Full time

Job summary

A leading gaming corporation in Metro Manila is seeking a Digital Marketing Analyst to maintain and optimize their Google Analytics 4 setup, analyze user behavior, and support campaign performance evaluations. The ideal candidate should have over 4 years of experience in digital marketing analytics and be proficient in tools like GA4 and Looker Studio. Strong communication skills are essential, as you will collaborate with both technical teams and non-technical stakeholders.

Qualifications

• 4+ years of experience in digital marketing analytics, web tracking, or performance marketing.
• Proficient in GA4, Google Tag Manager, UTM structures, and funnel tracking methodologies.
• Familiar with ad platforms like Meta Ads, Google Ads, TikTok Ads and their attribution systems.
• Capable of producing clean dashboards using Looker Studio, Excel, or Google Sheets.
• Solid understanding of event-based tracking and how to work with developers on technical implementation.
• Strong communication skills, including the ability to explain technical requirements to non-technical stakeholders.
• SQL knowledge is a plus.

Responsibilities

• Maintain and optimize Google Analytics 4 (GA4) tracking setup.
• Analyze traffic quality and user behavior to improve conversion and retention.
• Consolidate campaign performance data and evaluate media effectiveness.
• Integrate key metrics with internal CRM/payment systems.
• Build and monitor KPI dashboards for user acquisition and monetization.
• Create and maintain a Tracking Requirements Document for events.
• Collaborate with developers for tracking implementations.
• Build weekly/monthly dashboards and reports.

Skills

Digital marketing analytics

Google Analytics 4 (GA4)

Google Tag Manager

Funnel tracking methodologies

Looker Studio

SQL

Communication skills

Tools

Looker Studio

Excel

Google Sheets

Job description

1. Website & Behavior Tracking

• Maintain and optimize Google Analytics 4 (GA4) tracking setup, including key events such as registration, clicks, and successful purchases.
• Analyze traffic quality, user journey, funnel drop-offs, and behavioral patterns to improve conversion and retention.

2. Paid Ads Data & Campaign Attribution

• Consolidate campaign performance data from Facebook, Google, TikTok, and other platforms.
• Evaluate media effectiveness (CTR, CPC, CPR, ROAS) and provide actionable optimization insights.

3. Purchase / Revenue KPI Tracking

• Integrate and analyze key metrics such as registration-to-purchase conversion rate, first‑time purchase, ARPU, and LTV by connecting GA4 with internal CRM/payment systems.
• Build KPI dashboards to monitor user acquisition, activation, and monetization trends.

4. Channel Performance & Attribution Analysis

• Use UTM structure and attribution models to identify high‑performing traffic sources (ads, social, organic).
• Evaluate the real value each source contributes to registrations, purchases, and revenue.

5. Reporting & Visualization

• Build weekly/monthly dashboards and reports using Looker Studio, Excel, or GA4 to present insights clearly.
• Collaborate with stakeholders and provide strategic recommendations based on data findings.

6. Tagging Implementation & Developer Coordination

• Create and maintain a Tracking Requirements Document (Tagging Plan) for new events or marketing initiatives.
• Work closely with developers to implement tracking in code for complex or backend‑triggered events (e.g., post‑payment success, API events).
• Validate events using GA Debugger, browser tools, or BigQuery, ensuring clean and accurate data collection.
• Use Google Tag Manager (GTM) to manage front‑end event tracking when applicable.

Qualifications

• 4+ years of experience in digital marketing analytics, web tracking, or performance marketing.
• Proficient in GA4, Google Tag Manager, UTM structures, and funnel tracking methodologies.
• Familiar with ad platforms like Meta Ads, Google Ads, TikTok Ads and their attribution systems.
• Capable of producing clean dashboards using Looker Studio, Excel, or Google Sheets.
• Solid understanding of event‑based tracking and how to work with developers on technical implementation.
• Strong communication skills, including the ability to explain technical requirements to non‑technical stakeholders.
• SQL knowledge is a plus.